According to our own analysis among industrial Influencer marketing companies. Recommendations in B2B often represent the starting point in the purchasing process. Considering that capital goods and consumer goods in the commercial environment are becoming increasingly comparable, factors such as trust, quality, service, loyalty and recommendations will play an even more important role in the future than before.
By incorporating multipliers, testimonials, and influencers into digital brand management, brand trust and loyalty can be increased. Increasing brand loyalty in the pre-sales phase is at least as important as customer retention in the after-sales area.
It is important to ensure that B2B online uae phone number library marketing and digital brand management remain authentic. Communication is only credible if target groups can clearly distinguish between advertising and content marketing.
Live videos Influencer marketing
The streaming of live know your persona and their universe videos via YouTube, Facebook, and Twitter is increasingly leading to the merging of trade fairs, PR, social media, and content marketing. Live videos are a sensible and consistent continuation of the B2B video boom that began in 2009.
For B2B companies, the audience for live videos is primarily interested parties, customers, employees, applicants, partners, and journalists.
Possible options include live broadcasts at trade fairs, press conferences, product presentations, career days, and Q&A sessions. Live videos are also suitable as exclusive events or as replays. The type of presentation, style, tone, and quality play a key role.
The more B2B users use mobile business to consumer reviews devices in their daily work, the greater the importance of live videos, as they are primarily viewed on smartphones. Marketing and announcement of the live video via email and social media, as well as its subsequent exploitation after streaming, should not be overlooked as part of the marketing process.