Some of the addresses on italy whatsapp number data your email list could be valid without bringing you any benefits. For example, someone subscribed to your list several months ago because they were interested in your products but never made a purchase. Or perhaps, they made one purchase years ago and have never taken action since.
By sending emails to these people, you are wasting your marketing budget. In the worst case, you could be generating spam complaints.
To make sure your old subscribers are still interested in your services, send them re-engagement emails. If they don’t react, remove these addresses from your list.
Always Provide Opt-Out Options
According to the the cornerstone of website construction: positioning and planning
CAN-SPAM Act, you are obligated to allow email subscribers to opt-out. Make sure the unsubscribe link is readily available in every email. Don’t try to hide the button because you don’t want people to leave your email list.
In reality, those who want to leave aren’t your target audience. Getting rid of them won’t hurt your marketing campaign. Just the opposite, it will increase the ROI.
If you are struggling with poor email deliverability and low open rates, you may not have the right people on your email list. If you are targeting the wrong audience, your email marketing efforts have a lower ROI.
Take the time to review which subscribers send your emails to the junk folder. Use them to create a negative buyer persona. This can help you get a better understanding of your target audience and improve your marketing campaign.
Implement Personalization Tactics
If you want to make lack data
sure your emails get a response from recipients, you need to implement personalization practices. Today, people are highly sensitive about the lack of personalization. If they get standard generalized emails, they are likely to send them to the spam folder.
Meanwhile, a message that has their name in the subject line and personalized offers in the body is likely to catch their attention. With the right approach to personalization, you can keep active subscribers and re-engage old customers.
If you are catering to several target audiences, don’t stuff all offers into one email. Eventually, such emails may end up in the spam folders, hurting your sender’s reputation and email list hygiene.
Design separate campaigns for each audience and segment your email list accordingly. This can prevent high bounce rates.