You can create your product feed with Armenia Phone Number three options. A feed manager is a third party that translates the information from your website on a separate platform. You select the fields you need yourself and link them to the necessary fields from Google. Advantage: one environment for all your exports, also to other shopping. Disadvantage: no direct link, but via a Armenia Phone Number separate channel. Plug-in A second option is a direct plug-in in your website to Google Merchant Center. This replaces the option of a feed manager, but it is directly to Google. Advantage: direct link with Google. Disadvantage: extra scripts on your website often contain more Armenia Phone Number functions than just the necessary export, making it slower.
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Export You can also make the export yourself, by Armenia Phone Number filling in the fields exactly as Google wants them. You can often arrange this with your website builder, if they understand XML exports. This is less advisable when you have a lot of changes (such as stock) in your products. Advantage: direct lightweight coupling. Disadvantage: requires customization from the website builder. 3. Google Merchant Center or CSSs To link the product feed to the Armenia Phone Number Google Search Engine, you need a platform that makes your products visible again. For this, Google has creatd its Merchant Center. This removes all products from the product feed, recognizes the errors, explains how you can fix them and makes the redirection to organic and paid search results within the shopping environment. It is also possible to make this connection via a third-party Armenia Phone Number platform, a Comparison Shopping Service partner.
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These are a kind of comparison sites that also Armenia Phone Number display their within Shopping and do exactly the same as Google with Merchant Center. in between: Pretty crazy right? A comparable service from third parties? This arose from a years-long procedure in which Google a hefty fine of 2.4 billion euros from the European Commission for abuse of power. It was found that Google did not have the right to favor their Shopping ads, here Armenia Phone Number they had to allow other comparison sites as well. This is how the CSS platforms were . And should you choose Google Merchant Center or a CSS? That’s a tough question, it has both pros and cons. With a CSS you get a 20% discount on your cost per click, that sounds very nice. However, you pay this CSS an extra separate rate. Google Merchant Center is from Google Armenia Phone Number itself and it is just.