Thwarted by a couple of fairly common errors: canonical tags and non-indexed content. canonical tags A canonical tag tells the search engine which version of a page is the most authoritative – canonical – when it comes to returning search results. The canonical tag is especially relevant in case there are similar pages or pages with duplicate content. Without the presence of the canonical tag, search engines try to determine which page is the authoritative one or they don’t index the appropriate page. On some occasions, a canonical tag can point to a page that no longer exists, throwing a 404 error. Or, alternatively, to a redirected page.

Canonical tags should

Only be used on pages that are relevant to the web and therefore return a 200 (OK) status. Non indexed pages Including the “noindex” meta tag on a page prevents search engines from indexing your content in search results. This tag is perfect for those Guatemala Phone Numbers pages that you don’t want to appear in search results. For example, the blog cover or the category pages. However, remember to check that this tag does not exist on those pages that you do want to appear in search engine results.

On-page SEO On-page

SEO helps both search engines and users understand the content of a web page. Although a complete guide could be dedicated to SEO on page, within technical SEO three different elements can be addressed on pages: the title element -title tag-, meta descriptions and H1 tags. title tags Title tags briefly describe the content of a web page. They are displayed as the title of the result returned by the search engine and also in the web browser tab. The most common mistake regarding title tags is usually their length. That is, whether it is too short or too long.

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