With its initial 15 seconds-video limit, to then 60-seconds, and now 3 minutes, TikTok has laid the foundation for the trend of short-form video content production. So much so, that even distinguished social media platforms such as Instagram and YouTube have had to come up with their own variation of short-form video creation, such as Instagram Reels and YouTube Shorts, to compete directly with its pioneer – TikTok.

If you want to learn how to utilize TikTok as a digital marketing tool for your brand, keep reading this Bold x Collective guide, written by our expert Social Media Marketing team.

Understanding TikTok

As a platform dominated by Gen Z and Belgium Phone Number Millennials, content needs to be creative; this isn’t the platform for traditional marketing, sales tactics, or pushy advertising. Instead, reap the benefits of TikTok through brand awareness, often without even needing to invest, by keeping up with all the trending sounds and content that can easily be found on TikTok’s “Discover” page. Just as importantly, give your brand a personality through its content – whether it be educational/informative or fun/playful. As a rule of thumb, TikTok users want to be informed or entertained rather than persuaded.

Some fun ideas to introduce your brand to the platform include:


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  • Step-by-step time-lapsed video of how your product is made and/or packaged
  • Give a behind-the-scenes tour of your office workplace
  • Introduce yourself and your team in a fun way with trendy music or actions
  • Explain the story behind your brand’s name
  • A day in the life (employee edition)

For more TikTok ideas for small businesses, read this.

Examples of brands that have mastered their TikTok personality:

Where Do I Begin?

While it might seem intimidating trying to grow your business on a new platform, TikTok is an experiential application, and you don’t need to be an expert to succeed. Begin with scoping competitors and the landscape.  As a result, make sure your first upload is of high q

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