Do you feel that your company needs to focus on more profitable strategies , but have trouble identifying which strategies these would be? In addition to Digital Marketing and its possibilities, there are instruments available on the market that deal specifically with this!
Also known as the official pineapple peeler for those who want to sell more online , I’ll teach you how to use this chart to increase the returns on your investments — and stop leaks!
What is the BCG Matrix and what is it for?
The BCG Matrix is a strategic greece telegram data tool for identifying the company’s priorities in relation to what it sells (products and services) and external variables (such as the market).
By priorities, I mean the activities with the greatest potential to increase profitability without increasing the amount of maintenance along with it.
The difference with the BCG meme coins fueling compliance in europe’s crypto scene Matrix to help in this mission is that it is a graphical tool and easy to understand .
It even seems like a school game, where all you need to do is identify among your products and services :
- Who is the Star?
- Who is the Cash Cow?
- Who is in Doubt?
- And who is Pineapple?
BCG Matrix Quadrants: Examples
Ever since Bruce Henderson consumer data developed the BCG Matrix for the Boston Consulting Group in 1970, entrepreneurs around the world have benefited from this chart to invest money in the right diversifications !
By drawing a vertical line and a horizontal line (where they intersect in the middle like a plus sign), you create four squares — or quadrants.
Each of these quadrants represents a type of product or service :
- The Star : the product or service that requires larger investments, but is a market reference and is in balance with cash flow ;
- The Question (or Doubt) : requires high investments, but has a low return on the resources invested;
- The Cash Cow : generates a lot of profit with little investment;
- And Pineapple : it generates very little profit and has no room to grow in the market .
Using these quadrants, it is easy to visualize:
- The possibility of market growth for such products or services (the axis from bottom to top, from smallest to largest);
- And market share (from right to left, also from lowest to highest).
I imagine you’ve already had insights just by reading my explanation so far, but it’s not over yet: we need to talk about the life cycle !