Customer Journey
The customer journey helps you communicate in the right way, at the right time, base on understanding the “ level of awareness ” that each potential customer has — about their own pain points, the possible solutions for them and what brands offer as a solution.
To better visualize this journey, the marketing and sales funnel is often use:
- At the top of the funnel are the people attract by the content . They are usually just visitors or followers, who you thailand telegram data don’t have much information about yet. Associating with the purchase journey, they are in the ;
- In the middle of the funnel , there are those people who have already shown some interest in the brand and who, therefore, are in the solution consideration stage . Here the company can then try to transform them into leads ;
- At the bottom of the funnel , we have more qualifi leads, who have undergone nurturing and most likely have some intention to purchase .
Now let’s assume that one of your personas is in the problem recognition phase . In this case, they probably aren’t interest in knowing what your company sells yet:
But that doesn’t mean you gdd webdesign – continuous website redesign succeeds in 3 phases can’t generate that interest in her either! Right? By delivering content that helps her understand the problem and reflect on the best ways to solve it, she moves on to the next stage: considering the solution .
Discovery and problem recognition stage
This way you don’t “dump” a bunch of technical content on people who aren’t prepare for it, nor do you remain superficial in front of people who are looking for more in-depth content !
And it’s always good to business sale lead remember that you shouldn’t get stuck on the marketing and sales funnel theory : although it helps us understand some important issues — like the one I just mention — not every purchasing journey is linear and every customer experience with your brand is unique!
Content Marketing , at the end of the day, represents exactly that: companies that go beyond sales , that want to become relevant and relate to the market, placing the customer at the center of their actions.
Just don’t get me wrong: I’m not trivializing the importance of selling ! Selling is the “raison d’être” of marketing, but you also need to think about how your company wants to be recognize :
- A company that simply sells products and services — and makes a post here and there?
- Or a market-leading company that wins people’s hearts and is seen as an authority in their minds?
The Content Marketing strategy , implement in the right way and with a focus on the customer , is essential for your company to fit into the second option!
Tip: Learn how to use the Inbound Marketing Funnel in your business!
Offer exclusive content
Your company certainly has expertise — something that only you understand and do well, your secret to success in the market. Why not use this to your advantage to attract more customers ?!
Originality is the key to generating value : expose all this knowledge in the content , as well as your own point of view, opinion and experiences!
Therefore, in addition to increasing your brand’s presence in the market , you also strengthen the company’s image , as the potential customer understands that the “gold” is being share with them.
And don’t forget the answers to those basic questions during content production : objective, target audience information (detail in the persona definition ), format and channels in which it will be publish.