You signed up for that Azerbaijan WhatsApp Number List training for a reason, right? Maybe you dug the topic, or you really liked the host. Or maybe you were genuinely interested in buying what that webinar might be selling, but you wanted to learn more about the product first.
Then the day of the Azerbaijan WhatsApp Number List arrived. You tuned in, ready to take notes. It started out well. The host was articulate, knowledgeable, and had a lot to say.
But as the well-meaning host opened up their mind and spewed a ton of information, the minutes started to tick away. And you found yourself wondering:
“Yeah, that’s great, but what are you trying to sell me?”
After all, you know how it works. No one hosts a webinar just to give away free knowledge. Therefore, they’re trying to sell you something.
The webinar continues. You hear more facts, examples, and step-by-step tutorials than you’ll be able to remember.
But you’re only half-listening. You keep hearing a voice that says:
“What are you trying to sell me? Will everything you’re teaching me work if I don’t buy? And what if I can’t afford it? This isn’t a great month for me to spend extra money anyway …”
At some point, you realize you’re not listening anymore. You may even consider leaving, because you’re too stressed out about the host potentially hard-pitching you something you might not be interested in.
That’s what I call “Webinar Offer Anxiety”
This anxiety is something I’ve discovered firsthand while hosting more than 1,200 webinars over the last five years. And most people who give advice about webinars just don’t want to talk about it.
I define “Webinar Offer Anxiety” as the feelings of unease, nervousness, stress, or frustration that attendees experience when they don’t know what you’re selling on a webinar.
This anxiety stops would-be customers from buying — long before you even have a chance to tell them what you’re selling.
Sadly, most webinar hosts don’t even know this anxiety exists. So they have no clue how to get around it. (I’ll show you how to overcome it — and boost your webinar sales — in just a minute.)
Even worse, most webinar presenters go the other way. They try to keep their product offer a secret.
Your average (i.e., wrong) webinar presenter: “Whatever you do, don’t mention the offer!”
I’ve seen it way too many times.
Lots of presenters spend entire webinars talking about everything except what they’re selling. Somehow these hosts believe that the longer they hold off from mentioning their product offer, the better their chances for sales.