MailMunch explains, “As consumers, we make decisions with our hearts and back those decisions up with data and practical features. You can use attention-grabbing headlines that reflect visitors’ emotional desires, then use the text that follows it to provide a convenient, articulate backup to your initial point.You can showcase all the features in the world, but if you don’t explain how they benefit the consumer, they’re useless. MailMuch puts it another way: “Features on their own may seem dull or boring, but when tied to benefits, they become compelling and interesting.”
You Can Have the World’s Most Stunning Digital Marketing
But without compelling and engaging visuals, consumers will see a wall of text and move on. Images and videos can break up text and capture visitors’ interest more effectively. MailMunch suggests:GIFS to illustrate the offerText formatting such as bold text, italics, headings and different colored fontsImages Buy Panama WhatsApp Numbers of people, products or abstract landscapesYou can also consider using videos. Research shows that having them on landing pages increases conversions by 86%.Neil Patel also explains the elements of a tidy visual digital marketing design, taking into account the look of the page as a whole.
There Is More Formatting Strategy Than Headings, Bullets and
Bolding as recommended above. Research shows that the eye naturally resembles an F or Z pattern. Consider this when deciding where to put what information on your landing page.Many successful landing pages also include form fields for visitors to fill out. Keep them short, requiring only the necessary information; Studies show that by decreasing the number of fields from 11 to 4, the number of conversions increased by 120%.
How Do You Show Visitors That They Can Trust You? Neil Patel Explains
As social creatures, humans tend to place greater value on things that others have already approved of. This is why most sites will tend to display evidence of such social validation.This concept of digital marketing is also known as “social proof”. The idea is for a third party to reinforce your main points, proving that you aretrustworthy. Nielsen research confirms this, showing that 83% of consumers trust peer recommendations over advertising.While not all landing page visitors have supportive friends, you can provide social proof by including: