Recently, Buffer analyzed 15,000 Instagram stories from 200 of the world’s biggest brands. Did you know that 400 million people worldwide use Instagram Stories daily? Instagram Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. Instagram Stories content is incredibly engaging, but what are the best practices for an entrepreneur? This blog post will show you these best practices, but it will first show you the key findings from Buffer’s research. Buffer’s question in November 2018 was: How is Instagram Stories doing for brands and businesses heading into 2019? Below is what they found.

One To Seven Stories The Optimal Post Length One To Seven

Buffer researched how many individual stories produce the highest completion rate. Completion rate is determined by calculating the number of times your stories have been viewed from the first story frame to the last story frame in the given 24-hour period. What the Belarus WhatsApp Number Marketing Lists found is that one to seven stories is the optimal post length. After seven stories, the completion rate drops below 70%. However, it’s important to note here that this is more of a guide than a hard limit on the best time to post on Instagram Stories. It’s crucial to experiment with different story lengths and use your data to determine what works for you.

Instagram Stories Findings From Buffer’s Research Working

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Even if your brand or business publishes a longer story, say 12-20 story frames, the results are phenomenal. There is very little difference in completion rate between 12 and 20 frames as there are between one and seven. Perhaps more incredibly, the top accounts that post twenty or more Stories consistently boast a completion rate of fifty-five percent or more, proving just how engaging Story content can be. There are hundreds of different factors that go into the Instagram Stories algorithm. Yet, the timing of publishing plays a key role in the success of your content. They found that there are four distinct spikes in the morning, afternoon, and evening. In other words, outside of normal US business hours. Apparently, the best times to post on Instagram


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