Outbound Marketing in the Y-funnel?
To attract customers, a company spends financial resources. Right? Therefore, it is essential that it develops strategies so that the Customer Acquisition Cost ( CAC ) is lower than the Lifetime Value (LTV), and this objective can be achieved by connecting Inbound with Outbound Marketing !
See some examples of how Inbound Marketing strengthens Outbound Marketing in the Y-funnel :
Attracts attention to your brand
By defining who is responsible mexico telegram data and making some agreements, the Y-shaped sales funnel process becomes more organized. For example, the Inbound team can determine whether or not a lead has the ideal customer profile to buy from the company and, based on this analysis, send only truly qualified leads to the Outbound team so that they can make the proposal.
Makes them recognize your brand
With two active customer entries , the how community-centric marketing can help your crypto product stand out brand expands its visibility among its target audience and the market in which it operates. In addition, it explores good opportunities both online and offline. How about that?
Awaken desire for your brand
Using the Y-shaped sales funnel , the company text services can better manage customer contacts. This is possible by defining Inbound Marketing actions that solve pain points or awaken the desire for products and services!
Integrate Inbound and Outbound with Orgânica!
Following the current movements and changes in the way of thinking about Digital Marketing and sales strategies , I believe that, in the near future, Inbound and Outbound will no longer exist separately and will give way to the Y funnel !
In this scenario, there will be an integration of teams and professionals with different responsibilities, working with leads in a personalized way: while some contact each lead, others act in a more expanded way, through content production , automation , email and paid media, for example.
And to optimize your company’s strategy , be sure to count on Orgânica’s specialized services! Due to our experience, we have worked with several types of companies, offering updated and advanced Inbound Marketing strategies . Request a free Digital Marketing diagnosis right now!