Here’s what data says…
According to Cognism’s data, on average, cold calling success rate is 2%. On the other hand, 49% of buyers prefer to be reached through a cold call instead of other channels.
But most of the time, consumers hang up even before you can get your first sentence out.
Hence, the true challenge lies not in the act of calling, but in improving engagement – capturing attention, delivering a compelling message, and turning cold leads into warm opportunities.
So, what can you do to make sure that your information gets through to the recipient?
How can you utilize cold calling to its full potential?
What is Cold Calling?
of a salesperson reaching out to someone over phone who has never interacted with their business before- usually to introduce their product or service which they would like to sell. Think of it like cold emailing but over the phone.In the past, cold calling was purely about dialing random numbers and hoping for the best.
But times have changed — With spam calls on the rise, businesses now focus on warm calling, where they reach out to prospects who have shown some interest—maybe through a referral, LinkedIn connection, or previous engagement.
So, is cold calling dead? Not at all. It just requires a smarter approach.
The best cold callers do their research, personalize their pitch, and provide value right away—turning an unexpected call into an opportunity. Read on to learn cold calling best practices.
How Cold Calling Helps?
Aside from the sales, cold calling also raises awareness about your company, placing it in the potential customers’ minds. Cold calling, when done with precision, can create credibility, trustworthiness, and brand awareness- but this all depends on your execution and strategy.