Google’s Helpful Content Update , first releas in August 2022, is a major change to how Google ranks web pages. It aims to identify and penalize low-quality content aim at manipulating algorithms rather than providing genuine value to users.
This update is part of Google’s ongoing efforts to improve the quality of search results by prioritizing useful, relevant, and expertly creat content. If you’d like to learn more about these updates, we recommend reading this other article on the Google Helpful Content Update .
Why is it crucial to create useful content?
Creating useful content is not only essential for improving Google rankings, but also for improving the user experience and strengthening brand and/or company cribility . Some of the key benefits that can be seen are:
- Improv SEO ranking : Quality content is reward by Google, leading to better rankings in search results.User This involves content that truly helps and responds to users’ nes, encouraging more positive interaction, which can translate into higher retention and loyalty rates.
- : By being recogniz as a trust source of information, brands can build a stronger relationship with their audience, fostering trust and loyalty.
- Relevant and useful content is much more likely to be shar, comment on, and lik by users, which increases visibility and engagement.
Useful Content vs. Spam: How to Tell the Difference?
Today, digital content is one of the four pillars of a website’s success and marketing strategy. If you want to appear at the top of search results, generating useful, original, and valuable content is key. However, some people look for shortcuts by using spammy tactics to manipulate search engines, something that Google severely penalizes.
What is spam according to Google?
Spam is content that doesn’t provide any value to a website or the user . We’ve explain this previously, but it’s important to understand what Google defines it as. Spam is defin as any misleading, manipulative, or low-quality content that attempts to alter search results or harm the user experience.
This type of content, also known as ” junk content ,” generally follows certain practices that violate Google’s guidelines and can lead to severe penalties. Below, we’ll explore the aspects and elements that characterize spam in more detail.