Reduced budgets also affect Google Ads measures. In PPC channels, the first step seems obvious: reduce the budget and wait until the coronavirus pandemic subsides. While this may initially sound sensible, it doesn’t have a lasting effect.
Simply reducing the budget won’t produce long-term, positive results. A more sensible approach is to readjust your Google Ads strategy. Now, more than ever, the focus is on your company’s visibility. Especially in times of crisis, it’s important for customers to know that a company is available to them.
This can be achieved with simple adjustments nigeria phone number library to Google Ads. For example, with a redesigned banner in the display network or a reworded ad text in the search network. Phrases like these are helpful: “Despite working from home, we are available for you at any time” or “We are here for you even in difficult times.” This creates trust and security, provides information, and promotes a positive corporate image.
Social media acts as a direct line to the target group
The coronavirus crisis is giving social media channels, in particular, a new lease of life. In times of lockdown and home office restrictions, social media is the ideal way to connect with the outside world. Does this also offer suitable opportunities and possibilities for B2B companies?
The answer is we attach great importance to user-friendliness Absolutely. Because behind companies are employees and potential customers who are now spending more time and more time on social media platforms. These can be reached particularly effectively through targeted social media marketing.
While demand is currently declining in some B2B industries, those who maintain a presence on social media during times of crisis will remain top of mind for existing and potential customers.
It’s important to address business to consumer reviews current events: How is your company handling the crisis? How are you overcoming current challenges? By demonstrating that you are there for your customers, you present yourself as a reliable business partner. Social media marketing is therefore an ideal tool for retaining existing customers and acquiring new ones, especially in times of crisis.