Reserving spaces for exploration and inspiration is a good way to cultivate the ground for the best ideas to grow. 2. In creative processes, there are no limits Are we more creative when faced with a blank sheet or when we start from a well-defined statement? The truth is that unlimited resources do not always mean a more innovative result. Creativity needs margins and rules that push us to the limit and encourage lateral thinking. So remember, the next time you engage in a creative session, intentionally apply limits to maximize the group’s imaginative potential. 3. The best ideas have already been invented No matter what industry you’re in when you read this, there’s still plenty of room for innovation . Throughout history we have seen how old ideas have been reinvented to create.
It is that the past is not static
New products or services. And it is that the past is not static. It is necessary to review it to reconsider the status quo and reach groundbreaking solutions. Like when Ghost Mannequin Effect Instagram relied on Snapchat to create its successful stories format . Do not be afraid, get inspired by your competition and parallel sectors to improve what they offer. 4. In a brainstorming the best ideas come out This technique, conceived by publicist Alex Osborn, is the most famous in the creative process, although not necessarily the most effective if not applied correctly. There is no evidence that brainstorming in a group stimulates creativity. The fear of being judged or the tendency to find common ground negatively affect the performance of the session. Therefore, before starting a brainstorm.
Let your team think independently
Let your team think independently, without prejudice or group bias. 5. Creativity is in the field of ideas, not execution Creativity is not a linear Executive List process nor does it end in the ideation phase. It requires experimentation with potential users to collect learning that allows optimizing the proposals. So don’t expect the first ideas to be the final ones. Keep an open mind, involve other teams and create a validation program with users that ensures the success of the project in the market. Now that we have put some of the limiting ideas that condition us on the table, there is no excuse for placing creativity at the center of corporate processes. Because only when we are able to mention the word “creativity” without cold sweat breaking out in departments.