The United States isn’t the denmark whatsapp number data
only market where customers love to shop online—it’s not even the biggest. Currently, the largest ecommerce market is China, and the country accounts for 10-15% of global consumption1 of home care, packaged foods, beauty, and consumer health products. Enterprise businesses are increasingly testing and targeting new markets, and with so many online shoppers around the world, there are many opportunities that come with expanding your business globally.
But, there are also challenges. According to the Harvard Business School2, some of the most common challenges international businesses face include language barriers, cultural differences, and currency exchange.
The good news? Messaging apps can help you overcome these challenges and expand your business to new markets. Learn how to acquire, engage, and convert new customers worldwide with messaging as a primary marketing channel for growing your global brand using the tips below.
Employ multilingual chatbots for borderless marketing opportunities
According to CSA research3, online marketing becomes the leader in the b2b marketing mix
65% of online shoppers surveyed prefer shopping with companies that offer information in their native language, 73% of respondents want at least product reviews to be in their language, and 40% say they never buy from websites that aren’t in their native language. Being able to communicate with customers in their local language breaks one of the biggest barriers associated with global marketing and bolsters the customer experience by enabling customers to communicate with you according to their preferences.
With messaging apps, you can program chatbots to understand and communicate in a vast number of languages, including those spoken by your target audiences. These versatile bots allow you to unblock language barriers and build brand loyalty in new local markets.
These chatbots can also work across time zones to send asynchronous messages to customers around the world. Asynchronous messaging makes your business better able to reach customers when they want to be reached, in a timezone that’s relevant to them.
Localize content to personalize international offers
Multilingual chatbots don’t just egypt data translate your marketing messages. They can also localize your campaigns. Localization involves adjusting your messages and conversations to reflect the interests and needs of your target markets—including their social values, key holidays, and regional trends.
Consumers appreciate localization as a form of content personalization. The 2021 Hispanic Digital Fact Pack report4 shows that 71% of Hispanic consumers surveyed will either have a more positive opinion of a brand or purchase its products if the brand shows that it has taken the time to understand and include elements specific to Hispanic culture in its communications.
Programming chatbots to serve localized content across the globe can help you engage and re-engage multiple audiences and segments. These bots can automatically send personalized coupons and offers for local and regional holidays and events.