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Getting closer to the potential customer 

Nutrition

With the data collected, the company begins the process of . To deepen the relationship and prepare them for the moment of purchase, messages are sent directly to them, with specialized, personalized content aligned with their interests.

Tip: Learn how to create an efficient nutrition flow

Sale

At this stage, the customer purchases and consumes the product or service. The intention at this point is to discover their level of satisfaction and to build loyalty . One of the strategies is to send satisfaction surveys and content lebanon telegram data that encourages the customer to continue interacting with the brand.

Despite being an important stage of the customer journey , it is often not treated with due relevance by marketing teams . In fact, focusing on creating specific strategies for this stage would solve one of the main problems of companies: lack of sales !

The Outbound Marketing Sales Funnel

The Outbound Marketing sales funnel is aimed at capturing customers through a direct approach , without kraken launches fx perpetual futures: what this means for crypto trading beating around the bush. Therefore, it is very clear that the information is about a product, service or company. Let’s look at the steps of this type of funnel:

Qualification

With the ideal customer profile well defined, the brand uses communication channels such as telephone, social networks , instant text services messaging applications and prospecting tools (Customer Relationship Management or CRM ).

Connection and Diagnostics

At this stage, the company contacts the prospect through phone calls, emails or chat, for example, with the aim of presenting a brand solution and inviting them to schedule a meeting or conversation .

Proposal

If the prospect accepts the invitation, the salesperson presents the offer. Listens to the challenges, impressions and desires of this potential client. If necessary, adjusts the proposal .

Sale

Delighted with the proposal, the customer closes the sale . Then, the entire history of the interaction and data about the customer’s profile is recorded in a system. The intention is that this collection of information will be used to direct new contacts and offers!

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