Have you adapted your email marketing to the new GDPR regulations? – GDPR and email marketing Since the rules introduced in 2018, including severe penalties, non-compliance with data protection guidelines can be costly. Data protection plays a particularly important role in email marketing… – But just six basic points ensure extensive protection against actual GDPR violations and can be considered a basic GDPR marketing checklist. Read how to make your email marketing compliant.
GDPR Consequence: Regulated Emails! – Yes, but…
A measure for improved data protection – and that’s exactly what the greece phone number library General Data Protection Regulation is – was already long overdue when it came into force in 2018.
It’s an attempt to make data misuse more difficult, impose severe penalties if proven, and actively protect users in all online activities.
That sounds reasonable, doesn’t it?
Therefore, legally compliant contact with leads and potential customers is possible, as long as the data subjects retain control over their data and its processing is transparent and traceable.
No reputable company has any difficulty with this. This approach is part of modern customer relationship management .
Ultimately, it’s always about following the rules.
These 6 fundamental points will what is usdy and why should you care? make your email marketing GDPR-compliant:
- Obtain the consent of the recipients
- Integrate the aspects of the right of withdrawal
- Maintain a procedure directory
- Secure consent using a checkbox and opt-in procedure
- Enable data transfer
- Obtain consent for user profiles as well
GDPR and email marketing – Element 1:
Document the legitimate interest of recipients
Regarding the recipient’s consent to receive advertising, nothing has actually changed with the GDPR. GDPR and email marketing This consent was already required before, and should continue to be obtained before, promotional emails leave your inbox.
If this consent is not given, any form of email advertising is prohibited.
The GDPR stipulates that consent always remains with the user. They can revoke their consent at any time. GDPR and email marketing However, inquiries and/or postal references to relevant content are permitted, as the company’s commercial gambling data interests are the focus here.
In other words:
If you collect data from prospective customers using industry-standard methods, for example, you may be sent a follow-up inquiry along with further web articles or content offers. This interest in prospective customers is your right as a company.
Therefore, the following applies:
The legitimate interest in data use in the GDPR adopted the principle of list data already existing in Germany .