How to add more color and texture Croatia WhatsApp Number List to your writing. Thus, storytelling techniques, endless discussions about the serial comma and finer points of usage.
Elements like copywriting and conversion Croatia WhatsApp Number List strategy? That tends to start to divide people up. Some writers want to pick up those killer skills, and some aren’t as comfortable with them.
But then there’s a topic that makes a lot of talented creative professionals throw up in their mouths a little.
I bet you know the one I mean.
It’s the fine art of writing content that can be found more easily on search engines — SEO copywriting.
But it’s 2021 now, and time to get over outdated ideas about SEO. If you make a living with words, or you want to, you owe it to yourself — and your clients — to gain a reasonable level of SEO literacy.
You’re not going to turn into a highly qualified SEO overnight. But it’s worth taking some time to get comfortable with the basics, so you can have smart conversations with your boss, with clients, with SEO professionals, or just make informed decisions for your own website.
With that in mind, here are a few SEO myths that I still see people buying into. Let’s clear them up and move forward.
Myth #1: The dreaded duplicate content penalty
Any time I talk about SEO, someone asks if it’s okay to republish content on sites like Medium or LinkedIn Pulse. “Will I get hurt by the duplicate content penalty?”
We can put this one to bed: No.
Here’s what Google has to say about it:
“Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.”
– Google webmaster support
Translating that into human, if you’re scraping content that someone else wrote, creating multiple versions of the same page in order to make your site look less pathetic, or using identical content on multiple sites to create an illusion of real links … yeah, that will make Google hate you.
Search engines don’t want to serve three or four copies of the exact same piece of content on the search engine results page (SERP). So, your unique collection of words usually only shows up on one search result — and you normally want that one time to be the version that was published on your own site.
Fortunately, the search engine algorithms are usually smart enough to figure this out. Medium takes the extra step of adding the tag that tells search engines that your original site’s version is the “canonical” one — if you use their tools to publish your content there (as opposed to doing a cut and paste).
It’s a smart practice to publish on your own site first, a few days or even a week before you syndicate it. This gives search engines the chance to index it before they see it pop up on other sites.
It’s also always a good idea to include relevant links back to your own content. After all, the entire point of syndication is to attract a larger audience to your main gig.
Repurposing content is such a valuable way to increase your content’s effectiveness.
Myth #2: SEO is about stuffing your work with keywords
You’ll see this sometimes from people (too often clients) who want you to “SEO” a piece of content.
People with an outdated understanding of SEO think this means jamming a bunch of regrettable nonsense into your lovely words.
Now, keywords matter for SEO, because keywords matter to human beings. Keywords are just the strings of words people use to find out more about your topic.
So they do matter, and it’s smart to figure out what kinds of phrases people. Use when they think about what you publish. Yes, keywords and keyword research absolutely matter.