Hello! How are you? This is Guilherme de Bortoli and you must agree with me that, today, the consumption of content on the Internet directly impacts the relationship between customers and brands .
While companies are increasingly investing in Content Marketing strategies to attract potential customers, their biggest difficulty is no longer finding content, but rather valuable content — and not that “sausage water” content that adds nothing.
The secret to being successful netherlands telegram data in Digital Marketing with this strategy, then, is to understand your audience and what is relevant to them — and content curation is the first step towards that!
What is content curation?
Content curation is basically researching, organizing and making relevant content available to a specific audience with the aim of helping them find what they need, when they need it, without wasting crypto banking: insights from ton’s framework for fintech startups time with information that doesn’t make sense to them (or to the company itself).
Now you must be wondering: but shouldn’t this be a basic requirement for content production?! And the truth, as hard as it may be to admit, is: yes! But the obvious needs to be say because it is often forgot.
Just to give you an example, every text services minute, more than 5 million searches are make on Google , and the competition to reach the first page — and the top — of the search results is increasingly fierce among companies that invest in Content Marketing . After all, if you’re not see, you’re not remember!
And it is for reasons like these that many companies, even if unintentionally, end up creating “more of the same” content. So content curation emerges as a solution for this as well:
In addition to helping the target audience, well-done curation helps the brand to be seen as a reference , showing — both to potential customers and to the market — that it has its own arguments on the main subjects and trends.
Tip: 7 Advantages of using Content Marketing in your company
Why is it important to curate content well?
By understanding what your company’s target audience is searching for on the Internet , for example, you can use these topics to make it known as a source of relevant content in your market , associating it in some way with your products or services.
To do this, it is important to have good references and inspirations , but don’t be tempt to copy the competition’s content and change a few words: put yourself in the potential client’s shoes and create your own opinion to develop different levels of awareness in them, through the most vary types of content, with your personality, tone of voice and vision!