The purpose does not understand fashions Just a few days ago, my son and I spent a good while looking at the purchases he had made in recent weeks through different websites. What years ago would have been a conversation about colors, combinations, tastes and fashions, -that characteristic “how does it look on me?”-, ended up generating a long explanation about the distinctive features of each of the brands of all the garments purchased . “This company only works with suppliers that comply with its code of ethics; this other allocates a percentage of sales to the reconstruction of the area from which they extract cotton; this shirt is 100% recycled and recyclable”, he told me.

I knew everything! Each purchase had a reason beyond the aesthetic that, logically, endures and depends on the style and taste of each person. They all had a reason. What happened that afternoon was not a casual event nor is it a trivial matter. It is a habit Fax lists my son has acquired; that occurs in all the purchases that he has made for a long time; that what assumes it with great naturalness and that, like him, it is carried out by a large part of the well-known Generation Z, made up of young people between 13 and 24 years old.

A New Fax Lists Mindset

A group that already represents 30% of the world population and that asks brands to go. One step further than the income statement. In the current context, the. The crisis caused by the coronavirus has brought with it a unique opportunity for brands to activate their. Most human side, finding a cause from which they can contribute to improve. The lives of the people with whom they wish to connect.This is what is known as purpose. This word, which has become so fashionable in recent months, is. Going to make the difference in the business world between being or not being, existing or disappearing. «purpose, this word, which has become so fashionable in recent. Months, is going to make the difference in the business world between. Being or not being, existing or disappearing.

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That purpose is what my son and many other young people have in mind in their day to day in each of their purchase decisions. A New Mindset At a time like the one we live in, where all brands are looking for the formula to reactivate their sales and minimize the impact of the pandemic, many are asking what they should do.My answer is clear: check your purpose. Who are you? What is your contribution to the world? What message do you want to convey? In view of the different issues, it is clear that finding the purpose is not easy, but it is more than necessary. It is because consumers no longer want just words; require facts. Goodbye to communicating only your product or service, that is left behind.

The Purpose Does Fax Lists Not Understand Fashions

Now you have to demonstrate with facts your responsibility with the individual, society and the planet. Goodbye to communicating only your product or service, that is left behind. Now you have to demonstrate with facts your responsibility with the individual, society and the planet. « For this reason, I insist that we have fully entered a new ‘mindset’ that we must bear in mind every day: it is not only worth doing things well, we must create conscious brands. Brands that matter, with values, that are honest and transparent. If the brands do not move in the world of sustainability, the consumer will forget them. In fact, he is already doing it. Just ask centennials. “If brands do not move in the world of sustainability, the consumer will forget them.”

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