Content marketing remains the driving force in B2B online marketing. However, the term content marketing is interpreted differently. In my opinion, content marketing in the narrowest sense is the development.
And marketing of content that creates clear added south africa phone number library value for users and directly contributes to lead generation (white papers, case studies, tools, newsletters, etc.). In the broader sense, content marketing refers to any content (website texts, videos, specialist articles, etc.) that also indirectly leads to lead generation.
Content Marketing Goals and Content
In 2013, 78% of B2B what is content and how to use it to sell more? marketers (US) produced more content than in the previous year. This was the result of a survey conducted by the Content Marketing Institute among B2B marketers in North America.
The most important types of content are articles, email newsletters, blog posts, case studies, and videos. As in previous years, the most important goals of content marketing are increasing brand awareness, lead generation, and customer acquisition. However, many B2B marketers struggle to produce suitable and varied content to achieve these goals.
Central challenge in B2B online marketing
In my opinion, the biggest challenge for “all” B2B marketers business to consumer reviews in online marketing is still the right way to address the people who influence the purchase during the various phases of the buying process on the right channels with the content and messages that are relevant to them.