Targeted approach to B2B customer groups
Ideally, every B2B user, whether buyer, user, decision-maker, employee, or applicant, will access the website with content that is relevant […]
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Abandon channel thinking in favor of B2B goals
And although content marketing, as mentioned, is becoming Abandon channel thinking increasingly important. Online channels are becoming more diverse, and
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Integrating content marketing into B2B communication strategy
Moving images in B2B, defined as a trend by creative360 in 2009, have become almost indispensable. Companies used to be
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Mobile Marketing
As the current B2B trend paper Mobile Marketing from creative360 already highlighted. A lack of staff capacity for monitoring social
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The role of content for B2B strategies and SEO
B2B online marketing fundamentally has The role of content only two goals: selling directly or indirectly. Directly through your own
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Influencer marketing
According to our own analysis among industrial Influencer marketing companies. Recommendations in B2B often represent the starting point in the
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4 key trends in B2B online marketing
Marketing automation, content marketing, video 4 key trends in B2B streaming, influencers… Buzzwords that haunt the halls of marketing departments.
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Online marketing becomes the leader in the B2B marketing mix
Online communication plays a key role for B2B decision-makers. The next generation of B2B decision-makers, known as digital natives, searches
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The magic of creative ideas in B2B marketing
Creative ideas are magical. They seemingly emerge The magic of creative from nowhere and fascinate people in both their personal
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B2B Online Marketing: Review and Trends for 2014
.. aIt’s no secret that B2B online marketing is becoming increasingly important for companies. Terms like content marketing, lead generation,
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Low wastage in video marketing
Because video marketing messages are transmit over the internet. their reach is virtually limitless. This is also due to the
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Telling B2B stories with moving images
(Moving) pictures say more than 1,000 words – that’s a well-known saying. Since 2010, more and more B2B companies have