The opt-in process can be divided into a single opt-in and a double opt-in process. Better protection with With a single opt-in, simply checking a box is sufficient to consent to data processing.
The double opt-in procedure, on the other hand, represents a mechanism in which the data subject’s consent is obtained twice. With double opt-in, the interested party also checks the corresponding box to consent to the processing of their data, for example, for the purpose of subscribing to a newsletter. They then receive an email with a confirmation link. Only clicking on the link will add the interested party to the email distribution list .
The double opt-in process prevents users from being subscribed to kenya phone number library services such as newsletters by third parties without their knowledge. DOI is also good for companies’ databases, as the email with the confirmation link avoids harmful spam traps. Better protection with A double opt-in-based database generally offers better list quality and delivery performance.
Important: Proof of obligation
Article 7 paragraph 1 It also requires those responsible to provide proof of digital marketing without a huge ad budget the data subject’s consent. This can be done electronically, for example, via email or in the form of a written confirmation. With double opt-in, you’re on the safe side here as well. Better protection with You simply need to ensure that the confirmation from the interested party is timestamped and stored in a database. If you cannot provide this proof, you face severe penalties.
Tip: Check whether your CRM meets GDPR requirements. We’ve summarized what you need to pay attention to in this article .
Conclusion
When obtaining consent to the processing of personal data , opting out (checking the boxes already checked) is not permitted. To avoid high penalties, you can choose between the single opt-in and double opt-in procedures. By using double opt-in, you can best fulfill your obligation to provide evidence, protect yourself from high fines, and optimize your database.
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Data protection – yes, of course. But what else?
Are you familiar with the topic of sales enablement?
Sales enablement means continuously ensuring that sales teams are adequately equipped, Better protection american samoa business directory with both in terms of optimizing sales content and in relation to reporting and analytics, as well as automation and technology.
Learn more in this article: Everything you need to know about Sales Enablement.