It is important to choose the “right” presenter for the video. The person must be photogenic. The camera must love him. It happens that a very attractive person turns out badly on video.
Step 3. Decide on the leader
- Ability to speak on camera (without shyness and “mooing”)
- Ability to read quickly (since the text is given from a prompter, it is important to read at the speed at which the person is used to speaking)
- Pleasant appearance (not necessarily handsome, but facial features should not be repulsive)
- Photogenic (as I wrote above, the camera must love him)
- Speed of reaction (so that in case of the prompter “freezing” or other problems, he can get his bearings and get out of the situation)
Here he is, the ideal presenter
Step 4. Decide on the shooting location
The video needs to be filmed somewhere. You don’t have to rent a studio for this. You can make it yourself, like we did.
For the studio you need:
- The “green background” is a green fabric against which the video is shot. Some studios use a blue background, but according to professional editors, the material cut out in a green background is of higher quality.
- Light – can be purchased in stores, or guatemala phone number data assembled manually from lampshades, stands and bulbs.
- Camera – every camera has a video recording function. So you don’t have to buy a camera – you can take a DSLR and shoot with it.
- Prompter – take an iPad, install any prompter program, upload our texts, select the feed speed, install it on a platform with a mirror.
- Lavalier microphone – install the Smart Voice program on your smartphone, connect the headset, and record!
The role of the operator can be played. By a person who understands something. About high-quality video, who will then. Carry out the editing, or by someone. Who has experience in video filming.
Step 5. Preparing for the Light: Editing
The filmed video needs to be edited – add the necessary background, cuts, auxiliary graphics. In addition, you need to “glue” together a complete video from the filmed pieces and multiple takes. I categorically do not recommend saving crawler data on editing – high-quality video processing is fundamentally different from low-quality, and your clients will clearly not be delighted to see a demonstration of your stinginess.
An example of a finished video, after editing:
Step 6. Video distribution: seeding, promotion on You Tube
You need to attract viewers to your finished video. To do this, first, create a strategypromotions: where do you plan to get views from who has the best backlink database? semrush vs competitors [study] your target audience, from which channels (paid, own, viral). Post videos on social networks, on your website, on video hosting sites – for example, on You Tube.
To promote your channel on You Tube:
- Upload new videos regularly (at least once a week)
- The title of the video, as well as the description, and tags must contain keywords.
- Provide visual appeal to your channel: avatar, cover with a call to subscribe to the channel
- Embed annotations into the video itself (read the step-by-step guide here to learn how to do this)
- Actively link to the channel on social networks, in the blog
For more information on how to implement video marketing into your practice, read this presentation.