.. aIt’s no secret that B2B online marketing is becoming increasingly important for companies. Terms like content marketing, lead generation, and social media are no longer foreign to B2B companies. Looking back on dmexco and looking ahead to 2014. This month we’ll be highlighting tried-and-tested measures and emerging B2B online marketing trends.
The motto of this year’s dmexco
“Turning Visions into Reality,” is a groundbreaking one. Also for B2B online communication. Here, too, attention will be paid to presenting content in a vivid and engaging way. This is how corporate visions and innovations are digitally visualized, i.e., realized.
Trends such as real-time advertising (RTA). An automated switzerland phone number library and technology-driven media.A business that goes hand in hand. With real-time bidding (RTB), have already been hotly debated at numerous events and online. The announced collaboration between Axel Springer Media Impact (ASMI) and Google demonstrates that this trend is already being implemented on a large scale in the marketing of advertising space.
But topics like big data
And thus the issue of data security, will also become even more important in the future. information on markets and products that are being generated daily in recent months. This information can support B2B marketers in their work, particularly in the area of market research.
Parallel use of your strategy is not well defined desktop, mobile, and possibly TV (multiscreen), mobile optimization, and tried-and-tested topics suchg still need to be considered in strategic planning. Likewise, innovative payment methods are also gaining ground in B2B e-commerce.
In B2B content marketing, e-books as business to consumer reviews specialist literature, explanatory videos on areas of apfrom renowned customers, webinars, and infographics are increasingly being used to generate leads. This interactively presented information helps customers better understand their individual needs.