Industry 4.0 is a new industrial revolution and simultaneously B2B content marketing describes a new way of thinking about how factories will produce intelligently in the future. But there’s more to Industry 4.0 than just the smart factory ( see Wikipedia ). It’s about paradigm shifts and completely new production processes, as well as the benefits they bring to companies, individuals, and societies.
Every sector—whether manufacturing, IT, software, or pharmaceuticals—has its own trending topics, which sometimes lead to comprehensive changes in markets and companies.
Just as Industry 4.0 represents a major transformation pakistan phone number library for industry, cloud computing, for example, has also been and continues to be a major transformation for the IT sector.
Behind these changes are often new, radical approaches and methods. These methods challenge established practices and require a rethink. However, such a rethink takes time.
The opportunity of content marketing B2B content marketing
First, people need your crm tool must be tailored to understand the topic and the opportunities it presents. This requires comprehensive educational efforts by companies, associations, institutions, and sometimes even government agencies.
And this cannot be achieved without content marketing. Companies considering investing in equipment, systems, software, and people must first understand the idea, recognize the potential for their business, and gradually define their needs. And this is precisely where the opportunity lies for B2B marketers to use content marketing to bind customers and prospects to their company early on.
Tools and channels for content marketing
So how does education take place on a topic that is completely new to the target audience? First, it’s important to raise awareness and provide resources where people can learn about the topic. Currently, however, it seems as if associations and institutions are primarily taking on the role of educators for Industry 4.0.
BITKOM, VDMA, and ZVEI have created an information platform on Industry 4.0, including a blog . This platform explains the background of the vision for Industry 4.0, highlights potential, and provides implementation recommendations.
In the VDMA’s Industry 4.0 Forum, the business to consumer reviews association supplements the information platform with details and links selected topics to Industry 4.0. In the XING group, members can directly exchange ideas and discuss technical topics. And the Pinterest board on Industry 4.0 offers insightful and useful infographics.