Benin WhatsApp Number ListA couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention.

Mark Schaefer swung Benin WhatsApp Number List and left a comment — and he made a point that is dear to our hearts at Copyblogger.

“Outstanding content Benin WhatsApp Number List is not the finish line, it’s the starting line.”
– Mark Schaefer

 

I told Mark that “I’d have to violently agree with him on that one.”

I often repeat a maxim that I call “Sonia’s Law”:

Nothing sells itself.

And that includes free content.

It would be fantastic if attention, clicks, shares, and links magically fell on our well-crafted content. But they usually don’t.

Useful, well-crafted, fascinating content gets us into the game. But once we’re there, we still need to help our audiences find it.

Does Google always find the best content?

No. Next question.

OK, OK, maybe a few more details would be helpful.

There’s no earthly reason to expect the Google algorithms to know how hard you worked on that post, how many hours of original research you did, or how carefully you checked your data to make sure that what you published was relevant and true.

Given the alarming news stories about giant tech companies strip-mining our privacy, I guess we might be justified in thinking they did know that, but they don’t.

Nor do they care.

Search engine optimization in 2018 can be a very long game.

That’s one reason I counsel people not to take significant actions to rank in search engines unless those actions have other business benefits.

Making your site fast, secure, easy to navigate, and stocking it with tons of relevant content? Actual human readers benefit from those things.

Those actions also happen to help show search engines that your content might deserve a top spot. But smart web publishers serve humans first.

So, how are we supposed to get our content found?

I don’t remember some wonderful time when audiences magically showed up any time we published something interesting.

And I first got online in 1989, so I’m not super new at this.

Until you build an audience that’s interested in what you’re doing, you have to promote your content.

(Spoiler alert: Actually, you still have to promote your content even once you’re established. But it does get easier as you build momentum.)

The specific tactics change over time. When Copyblogger started out, Digg and Del.icio.us sent floods of traffic. (More interestingly for Brian at the time, content that rose to the top of those platforms also attracted excellent links.)

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