To advertise on Google Ads or make any other type of investment in communication , it is essential that you monitor the competition and see what is being done.
Competition can be an excellent way to gain insights and discover what the market is doing right and wrong !
Not keeping up with the competition
Checking the URL you are using in your Google Ads campaigns is essential. One of the most common mistakes made by usa telegram data companies of all sizes is directing the ad to a page with a product that is out of stock or unavailable .
This type of error causes great harm to marketing strategies because, for example, despite the product being out of stock, your link is valid and the cost paid per action (which could be the click) will be charged, and this will impact the campaign results as it will be consuming part of your budget.
When this error occurs, the the opt-in and double opt-in procedure first thing to do is pause or cancel the campaigns, group or ads, preventing the loss from continuing to increase.
Forgetting to update the value of products in campaigns
Optimizing your ads is essential to maintain profitability and ensure that the success of these campaigns continues to increase. Therefore, you need to pay attention to the smallest details : if you change the price, shipping. A conditions, payment methods and other details, you must also change the ads that are being displayed.
Otherwise, the potential customer will be impacted with one piece of information and will receive. A another when clicking business sale lead on your campaign, generating stress, causing loss of sales and even resulting in signs of false advertising.
Therefore, one tip is to use a checklist to make changes to ads after changing the website content .
Not paying attention to the times of the announcements
You can also choose when ads will be shown , as well as how much budget will be used at each time.
It’s a good idea to set up your campaigns so that they run during a time that allows you to provide customer service , if necessary. It’s also a good idea to evaluate the results of your campaigns and identify the times when you get the most conversions . With this information, you can also optimize your investments and ensure a higher conversion rate!
Choosing bad keywords
Keywords are the basis of any Google Ads campaign. However, it is common to find companies that choose the worst terms to use, and this directly influences the results.
To avoid this error, you need to pay attention to some details :
- Keywords must be compatible with the landing pages of your ads;
- Choose keywords that are present on the landing page to increase your ad score;
- Start your campaign with more focused (long-tail) keywords and expand if necessary;
- Take the opportunity to explore exact matches and sentence expansions;
- Analyze the most common search terms used by your target audience.
You also need to keep an eye on negative keywords . Analyze which ads are generating conversions and which are only generating clicks. See if these results are really valuable to your business and optimize your ad strategy by. A choosing the words that actually bring real conversions to your business.
Tip: How to optimize your company website with the right keywords?