According to a new eMarketer Purchasing Directors Email Lists report entitled “The US Media and Entertainment Industries 2016: Digital Ad Spending Forecast and Trends,” the US media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. But that’s nothing compared to what’s around the corner. By 2020, eMarketer expects that number to rise to $11.52 billion.

5. More Marketers Searching for Paid Search

According to Merkle’s Digital Marketing Report for Q1 2016, more marketers appear to be investing in paid search advertising. More specifically, in Q1 2016, Google paid search ad spend increased 25% year-over-year. Also of intrigue:

Total ad spend on non-brand keywords rose by 24%

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Clicks via smartphones and tablets accounted for 53% of the total paid search clicks.
6. When it Comes to Digital Marketing, Snacks Trump Meals
According to Ooyala’s State of the Media Industry 2016 report, short, mobile-friendly content content continues to grow in popularity among media companies aiming to increase engagement. In the report, Ooyala reviewed the most popular digital videos of 2015 and found that 95% were under five minutes in length.

7. Millennials Resurrecting the Video Star

According to a recent report by Magisto, Millennials are driving SMB marketing on social media. More specifically, Millennials are 136% more likely than Baby Boomers to create videos for social media. This difference between generations is significant, but certainly not shocking. But one of the major reasons behind this disparity is rather intriguing. “Whereas Baby Boomers still outsource it” the report states, “Millennials see video creation as something they do themselves.” To underscore this point, consider the most popular response given by both generations when asked about their biggest video challenge:

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