Social networks have become fundamental in the creation of any successful e-commerce campaign .And when Instagram officially launched shoppable posts in 2018, the game changed completely.Now consumers can shop directly on Instagram. And e-commerce brands are raising the bar when it comes to shopping campaigns. So if you’re tagging products in your content, there are a few things you need to know.In light of these huge stats, we’ve compiled the best Instagram eCommerce campaigns of 2018 and 2019. Here we’ll tell you why they worked and what you can learn from them. This way, your brand’s next e-commerce campaign can skyrocket successfully!
How Do You Empower People to Spread Your Brand’s Mission on
Create products they are proud to use. Because Wholesome Culture does it so well, we had to feature them. This initiative aimed to: Create a movement where herbal products were more readily available making cruelty-free living accessible to thousands Chile WhatsApp Number Marketing Lists of people around the worldUsers also tagged their friends in the post. This sparked excitement in the brand’s online community. As a result, the t-shirt was launched ahead of World Oceans Day on June 8. This meant the brand’s audience could then share their shirts on the day tagging Wholesome Culture and generating more buzz. A thoughtful and successful e-commerce campaign.If you’re worried about having to launch a new product to make your
Campaign Successful, Think Again. Showpo Is the Best Example
The Sydney-based online fashion retailer has used Instagram to harness the power of storytelling. Ideally, just in time for Valentine’s Day. Share different couples wearing outfits from the Showpo collection before a romantic evening. A European-inspired date night was part of Showpo’s Valentine’s Day e-commerce campaign the campaign was launched on Showpo’s Instagram feed and Instagram stories. The content featured a wide range of couples in different locations. Through creative storytelling, the brand inspired the date of its audience. By featuring a range of couples, the content also encouraged the viewer to imagine themselves in the clothes. Every outfit was perfectly curated for Valentine’s Day. However, none of the parts were new. It’s the perfect example of an e-commerce campaign revamping what they already have.