Ready to start texting your customers? First, you need the right tools. Picking the best text marketing platform is important. Look for one designed for businesses. It should be easy to use. Also, make sure it can handle many messages. Some platforms offer features like scheduling texts. Others help you track how well your messages do. Do some research. Find a platform that fits your dispensary’s needs.
Next, you must understand the rules.
Every state has laws about texting. These rules protect customer privacy. They are very important for dispensaries. You must get permission from customers last database before texting them. This is called “opt-in.” Customers need to agree to receive messages. Always make it clear what kind of texts they will get. Also, tell them how to stop getting texts. Following these rules keeps your business safe. It also builds trust with your customers.
Building your contact list is key. How do you get customers to opt-in? You can ask them at the counter. Put up signs in your store. Or, include a sign-up option on your website. Offer a small incentive. Maybe a discount for new text subscribers. Make it simple for them to join. A growing list means more people to reach. This helps your marketing efforts succeed. Remember, a good list is built on trust and clear consent.
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What to Text Your Customers
Now you have your system set up. You have customers ready to receive texts. So, what should you send them? Think about what your customers want. They want good deals. They want to know about new products. Most importantly, they want value. New product alerts are always popular. Did a rare new strain arrive? Text your customers right away. They will appreciate knowing first. This can create excitement and quick sales.
Special deals and discounts work wonders. Everyone loves saving money. Send texts about flash sales. Offer a percentage off. Or, create a “buy one, get one” deal. These texts encourage immediate visits. They can turn a slow day into a busy mobile lead one. Make sure the offer is clear. Also, include an end date if there is one. This creates urgency. It makes people act fast.
Event invitations are another great idea. Is your dispensary hosting a special event? Maybe a customer appreciation day? Or a product demonstration? Text your customers an invite. Tell them the date, time, and what to expect. This builds community. It makes customers feel involved. It also brings more foot traffic to your store. Remember to include all the details they need.
Loyalty programs can get a boost too. Use texts to remind customers about their points. Tell them about new rewards. Or, celebrate their loyalty with a special bonus. This keeps your program top of mind. It encourages continued purchases. Lastly, simple order ready notifications are helpful. If customers order online, text them when their pickup is ready. This is a small convenience that greatly improves their experience.
Making Your Texts Stand Out
Sending texts is one thing. Sending effective texts is another. You want your messages to be noticed. First, keep messages short and clear. People read texts quickly. They do not want long paragraphs. Get straight to the point. What is the offer? What do you want them to do? Use simple words. Avoid jargon that might confuse them. A quick, easy-to-read text gets better results.
Next, use friendly language. Imagine you are talking to a friend. Your texts should sound warm and inviting. A personal touch goes a long way. This makes your dispensary seem more approachable. It builds a good relationship with your customers. Avoid sounding like a robot. A friendly tone encourages engagement. It makes customers feel comfortable buying from you.
Always include clear calls to action. What do you want your customer to do after reading your text? Do you want them to visit your store? Click a link? Use a code? Tell them exactly what to do. Use action words like “Shop now,” “Visit us today,” or “Click here.” Make it easy for them to take the next step. A strong call to action guides their behavior. It helps them complete the action you desire.
Finally, personalize messages when possible. People like feeling special. If your platform allows, use their name. “Hi [Customer Name]!” This instantly makes the text more engaging. You can also send messages based on past purchases. If they love edibles, text them about new edibles. This shows you understand their preferences. Personalization makes your texts more relevant. It increases the chance they will act on your message.