Recently, we received a question from Company A, a printing company, about “preparing the environment for digital transformation.
lass=”yoast-text-mark” />>” Company A had previously said, “We are a small company, and we are in the printing industry, so our sales and promotion are analog.”
However, recently they said, “There are good things about analog, but maybe it’s time for us to change… We need to work on digital transformation at our company.”
Generally speaking, digital transformation is
About using digital technology to improve the efficiency of machines and work.
>However, Company A was focused on digital transformation of sales and promotion, rather than digital transformation of the printing quality rel=”noopener”>telemarketing data customerbusiness. There was a concern that
“employees may not accept digital transformation, but if we don’t prepare the environment, we will fall behind, and it will take a long time to catch up.”
Related article: Why is “marketing” important in the digital age?
Recently, by using digital tools such as Google Meet and Zoom, it has become possible to communicate with customers without meeting in person.
This has significantly reduced the costs and effort required for sales and promotional activities.
I am very grateful for this change.
I think the biggest benefit of DX is that it doesn’t just improve efficiency, it also leads to an improvement of the business system itself.
>For example, if you are just looking to improve efficiency, DX can make it easier to direct people to your company’s website, request materials, and express gratitude using the web and software.
>If you look at it from the perspective of improving the business system itself, it will become possible to collect and use customer information spam data throughout the company, and turn it into an activity that leads to sales.
This not only improves efficiency
But also makes it possible to work on and transform the company as a whole, strengthen relationships with customers, and increase repeat customers.
In the printing industry, digital transformation (DX) is an important step to increase competitiveness.
The benefits of DX are particularly evident for printing companies operated by a small number of people:
1. Improved work efficiency
Efficiency is key, especially for small companies.
Digital transformation allows manual and analog processes to be automated with digital tools.
For example, digitizing the process from order receipt to delivery can significantly improve work efficiency and reduce human error.
This makes it possible for work to proceed smoothly even with a small number of people.
2. Cost reduction:<br />When working with a small number of people, it is important for each person to be aware of cost management.
>By promoting digital transformation, paper and printed materials can be digitized, and sales promotion can be done online to reduce paper media and achieve cost reduction.
Furthermore, by introducing a digital order management system and online customer support, you can reduce costs while improving work efficiency.
3. Improved quality of customer service
Even with a small team, high- service is required.
Digital transformation allows for quick and accurate response, as customer inquiries and orders can be centrally managed online. This
allows the entire company to handle customer service, without relying on specific employees, leading to improved customer satisfaction and the acquisition of repeat customers.
4. Strengthening marketing activities
By carrying out marketing activities efficiently, ion/” target=”_blank” rel=”noopener”>send the right message effective promotions are possible even with a small number of people.
>Digital transformation makes it possible to cultivate potential customers using web advertising and SNS, disseminate information widely at low cost, and easily lead to cost-effective marketing activities.
This is expected to increase the acquisition of new customers and increase awareness of your company’s brand.
5. Utilizing data:
Even with a small number of people, data-based decision-making is important.
Because digital transformation is digital, it is much easier to collect and analyze business and customer data.
This allows managers to understand areas for improvement in business operations and customer needs, enabling them to make strategic decisions.
<strong>6. Strengthening flexible response capabilities
Flexibility is required in a small team. It is not enough to just do this or do the same thing.
It may seem difficult from the perspective of digital transformation, but if you think of it as part of “marketing,” employees will likely find it easier to accept.
The idea is to start with digital transformation where possible.
For small and medium-sized businesses, we recommend that you start with digital transformation in the “sales promotion” area!
>>>>>>>There are ways to disseminate information to build relationships with customers without much effort, and you should be able to get a feel for marketing activities by putting these into practice.</p>
If you have read this blog and would like to know more about the possibilities of digital transformation, please contact
us.
Samantha Hart will support you.