The widespread use of smartphones has placed the decision-making power for any purchase or consumption in the palm of a person’s hand when searching for something before going to a bar or restaurant.
Previously, word of mouth or handing out flyers on the street were almost the only ways for a food or beverage establishment to gain popularity and attract more customers. However, today, with just a few clicks, you can learn more about the place you’re planning to visit .
This is why bars’ digital presence is growing more and more, not only with some search engines or specialized pages, but also as a complement to Google and with their own website .
Here we want to tell you why your bar needs a web presence with its own website. Learn more!
People find each other on the Internet and they go looking for your bar.
According to the National Institute of Statistics and Geography (INEGI), 65% of the Mexican population uses the Internet directly or indirectly on a daily basis, and 97% do so at least once a week.
This means that 74 million people have access to the Internet every day, whether on their cell phone, personal computer, or work computer, allowing them to perform searches quickly and easily.
The vast majority access it from their cell phones, which increasingly come with more and more voice recognition and geolocation services .
These tools allow people to search for a bar that matches their interests first. For example, if I search for “craft beer bar,” it will show me the bars closest to my location, along with their online reviews and website.
More demanding customers search and investigate more
As we mentioned, people are likely to rely on the directions Google offers in a quick search through Google Maps, but those who want to learn more about the establishment will likely want to check out the website and find out more about the menu, drinks, and other services.
This is where a website becomes vitally important, as diners will be able to see the menu, photos of the establishment, whether there are shows whatsapp number list or anything else special about the venue, the variety of beers and drinks offered, and any other additional features.
From Google Maps, users will see a link to the bar’s address and another to open the website, so people can organically visit your bar at any time.
Your website will be a contact channel with your customers
On special dates, such as Valentine’s Day, Christmas, extended weekend holidays, or any other, it’s quite common for bars and restaurants to reach capacity, so reservations are required to guarantee a table.
From your website, you can have a simple and quick form where customers can make reservations. You can then upload it to your email or wherever you want to receive notifications, giving you a quick response.
In addition to the reservation form, it’s always a good idea to include your WhatsApp, Facebook, and Instagram contact information, so they can also have a reference and offer more contact options.
Social media is not yours and you cannot depend on it.
It’s a common misconception that a presence on Instagram and Facebook alone will allow you to maintain fluid, organic contact with your potential diners.
The reality is that social media algorithms are constantly changing, and posts don’t have a very long shelf life, so you can’t rely on them as your main strategy for attracting new customers. They also require intense, dedicated work to achieve good results.
On the other hand, with your own bank mandiri: consistent messaging builds trust that boosts conversions website, you can update it to your liking, with the bar’s colors and branding, without depending on the various restrictions that social media has.
The presentation of your dishes and drinks gains more prominence
While Instagram and Pinterest are excellent platforms for sharing photos of your dishes and drinks, as we mentioned, it’s important to know that their presence has a very short shelf life, and you can’t rely on them to get the best reach for your bar.
On your own website, you’ll be able to freely post photos and videos of what’s being prepared at the bar, as well as better publicize shows, special parties, reservations, and other events you want to host at the venue.
Your website will help your bar sell more during the crisis.
In the current era, one of the sectors that has been hit hardest and most affected in every country around the world has been the restaurant industry, with bars at the forefront, due to the lack of crowding, making it necessary for them to reinvent themselves to stay afloat.
This is where websites have gained fax list prominence for bars, as they are able to offer food and drinks directly to customers and negotiate some form of delivery, either through an app or with their own employee who delivers door-to-door.
The high rates charged by delivery apps have led bars and restaurants to seek out these new alternatives to increase their profit margins, even if only slightly.
Conclusion
As we’ve seen, the relevance of a website is of utmost importance to be where your customers are on the Internet.
The ability to reach more people, offer promotions, facilitate table reservations, and be able to sell online during times of crisis have driven this growth.