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Women’s Best: Using WhatsApp for Customer Support to Improve the Experience

To stand out in a highly france whatsapp number data
competitive space like fitness ecommerce, customer experience is everything. And as a premium women’s fitness brand, Womens Best wanted to offer its customers the best—not only in terms of its products but also in overall customer support.

So Women’s Best turned to WhatsApp for customer support. The WhatsApp Business Platform enabled the brand to centralize customer communication—transforming its customer experience.

The end result was an improved customer support system that allowed for more customer inquiries, faster ticket resolution times, and consistent order updates—all from WhatsAppSince its launch, the brand has expanded to 150 countries. With so many customers in so many countries, the Women’s Best team needed to centralize customer communication. That’s where the WhatsApp Business Platform came in.

Its solution: Offer quick, direct support via the WhatsApp Business Platform

Women’s Best used the targeted approach to b2b customer groups
WhatsApp Business Platform to provide its customers with a fast, convenient way to receive direct support and regular updates. In it’s July 2022 global stat-shot report, Data Reportal noted that WhatsApp has 2 billion users — 46.2% of whom are women — so Women’s Best could reach its customer base (made up primarily of women ages 18 to 70) people on a platform they likely already used.

The company adopted MessengerPeople — a WhatsApp partner — and implemented its ticketing system to provide customer support and order, shipping, and delivery confirmations all through WhatsApp.

With this system in place, WhatsApp support was now accessible via the company’s “Contact Us” page, as well as order and shopping confirmation emails (if customers opted in).

By using WhatsApp for customer support

With WhatsApp, egypt data Women’s Best enhanced its customer support experience with faster support ticket processing and resolution — as well as regular order status updates.

Since adopting the WhatsApp Business Platform to deliver an optimal, modern customer experience, Women’s Best has.2

  • Received 30,000 monthly customer service requests through WhatsApp
  • Sped up customer support inquiry processing time for every customer by 50%
  • Resolved 40 WhatsApp customer support tickets per agent each hour

The numbers speak for themselves. Women’s Best built a seamless customer experience — from simple order updates to more complex customer care and communication — by meeting customers where they already were: WhatsApp. The brand also tapped into multiple entry points, including order email opt-ins and the “Contact Us” page, to drive the adoption of the messaging tool even further.

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