Coming up with the perfect name for your online store on your own can be as difficult for an entrepreneur as it is for a Buddhist to learn Zen. But you can consider yourself enlighten if the name you choose for your online store is logically sound, hints at something tempting to the target audience (best prices, discounts, exclusive, wholesale, trust, status, other goodies), pleases the ear, is instantly memorable, and also distinguishes you from dozens of similar ones.
15.10.2024
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Structure of the article
Typical mistakes made when choosing a name
How to Name an Online Store? 9 Tips to Make Your Life Easier
Ideas to consider: successful examples from different niches In any case, choosing a name for an online store should not become a stumbling block on the path to business development. We will not offer a list of ready-made solutions for you in this article, but we will do something more – we will reveal to you the main subtleties and secrets of naming.
Typical mistakes made when choosing a name
When choosing a name for an online store, website owners make many mistakes, among which the most common ones can easily be identifi. Carefully read their list so as not to step on the rake, which has already fallen victim to dozens and hundrs of other people.
Lack of logic and meaning
This is the main “problem” of many names telemarketing data that cause bewilderment and rejection in the potential consumer audience. The laurels of Apple with its recognition do not give rest to many, but what is allow to Steve Jobs is not allow to a site selling wholesale socks. Of course, you can call such an online store Pear or Pineapple, but do not expect that buyers will appreciate it.
Excessive length of the name . It is no secret that a short name is easier to remember. That is why you will not find a free option shorter than 5-6 characters in international domains. The only exception that allows a long name for an online store may be an extremely narrow specialization of the resource, when a key request is add to the domain.
Difficulty of perception and memorization
Even a short name or abbreviation should still be associative, and Gradstroykhimprominvest is not an option at all.
Using numbers and hyphens . Аqua-798- the role of content for b2b strategies and seo shop is a name that doesn’t tell your potential customers anything. Although, if you are engag in 24-hour delivery of drinking water or sell aquariums 24 hours a day, the domain Aqua24_com is quite suitable for you.
How to Name an Online Store? 9 Tips to Make Your Life Easier
ss=”yoast-text-mark”>le=”font-weight: 400;”>Don’t be afraid to be creative in naming. When creating a list of possible options for the name of an online store, use combinations of words, alliterations, allusions, hints, analogies, abbreviations, hidden meanings, oxymorons, and onomatopoeia to the maximum extent.</p>
- >Make the name multilingual . The
ideal solution is to find a word that will have the same spelling in a variety of transcriptions.
- Choose names that are adequate to the price category of the goods
in your store . Pathos and outrageousness are justifi only in the expensive elite niche. “Shoe Empire”, for example, is a very strange name for a one-page site with cheap Chinese sneakers.
Example of a name for an online store of electrical equipment
Make sure the name matches the product range . The user should be able to grasp the theme of the store from the first acquaintance with the name. But do not get ti to a specific product or even a niche, it is advisable to find a more or less universal name in case you decide to expand style=”font-weight: 400;”>Beware of extremes – banal and imaginative, pretentious and counterintuitive names have little chance of appealing to modern people, who are becoming increasingly rational and pragmatic.
Consider the gender and age factor
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Resist the urge to win on similarities with the market leader. Abibas will always be just a cheap fake.Don’t stick to a limit region . When creating an ambitious portal, it is logical to expect that it will exist and develop for many years and dating data decades. Do you exclude the possibility of entering other regions or even the international arena? Therefore, avoid including the region in the name of the online store.