And although content marketing, as mentioned, is becoming Abandon channel thinking increasingly important. Online channels are becoming more diverse, and SEO is becoming more complex. Most B2B marketers still think in terms of channels.
However ,B2B online marketing needs to shift from channel thinking to target thinking. This means thinking more in terms of online campaigns. It’s not the channel that determines the strategy, but the strategy that determines the channel.
What sounds logical and self-evident is unfortunately usa phone number library still not the case in practice. Therefore, the following approach is advisable: Define target groups and their information needs. Determine content and content types, as well as their goals and purposes.
And finally Abandon channel thinking
compile the appropriate online channels and tools (see graphic) specifically for B2B industries. Currently, online marketing is mostly conducted using the B2B channel as a starting point. However, with a shift in thinking, it will be possible to. Achieve better ROIs in marketing, as the online channel mix is strictly aligned with the greatest efficiency and advertising impact.
In light of this new a the controller must be able to demonstrate way of thinking for many, it is important to utilize new technologies and methods. These enable B2B online marketing to be even more closely aligned with the often highly heterogeneous target groups (industries, segments, interest groups, etc.) and target individuals.
For example
Retargeting and remarketing can already be used today to specifically address users based on their interests. These and future technologies will enable online communication to be aligned with the B2B purchasing process and the diverse interests of target individuals in the individual phases of the purchasing decision process.
Regardless of the channel, this will be business to consumer reviews exclusively based on the interests and behavior of the users (keyword: programmatic advertising). This will make it possible to ideally address B2B users with the right messages and content at the right time during their online research and the selection of suitable suppliers.