The importance of B2B online communication has increased significantly in recent years. This is due to the growing number of B2B decision-makers who grew up with the internet. They primarily search for decision-relevant information online. This is the finding of the current edition of the B2B Online Monitor from Die Firma .
Priorities
The company website ranks at the top of the thailand phone number library list of online channels. This is followed by the B2B newsletter, which has grown enormously in importance since 2010. This is surprising, given that emails and newsletters were predicted to be extinct not long ago.
However, the mobile revolution and the channel’s high integration capabilities are increasing its importance in 2013. According to the 2013 B2B Online Marketing Trends, email marketing has become the second most important online tool for B2B marketers.
It’s surprising organize your time and content production routine that so far, hardly any B2B company uses tools to analyze and optimize websites and newsletters. Yet this is precisely where incredible potential for profitable B2B online communication lies. Analyzing target group needs enables a strategic and targeted approach. This strengthens customer loyalty, and new leads are also enthusiastic about B2B online communication with a common thread.
Customer Focus
However, customer loyalty, or rather business to consumer reviews the customer, has not yet fully become the focus of B2B online communication. As a goal of B2B online communication, customer loyalty ranks only fifth. Currently, attention (brand awareness) is the focus at all costs.
Therefore, B2B online communication, especially in the social media area, is still very diffuse. B2B decision-makers over 50, in particular, are rather skeptical about the use of social media platforms.