While the ZVEI and VDI provide their target groups with background. Information through specialist articles on Industry 4.0, Siemens offers its own Industry 4.0 special . And the white paper from the Federal Ministry of Education. And Research provides comprehensive information on the future vision, competitive advantages, and impacts on work.
The company ingenics Strategic question
As well as the BITKOM association, have published. A study that provides the basis for press work, presentations, lead generation, etc. However, so far, companies have made too little use of the internet’s opportunities to clearly position themselves and educate on the topic of Industry 4.0.
Do companies want to invest time, resources, and money in oman phone number library raising. Awareness, or simply “scour” contacts and inquiries once their needs have been clarified? While experience shows that the first approach requires at least two to three years of investment time. The second approach begins once the topic has become firmly established in people’s minds. According to experts, Industry 4.0 is a topic for the next ten years.
Only then does doi is also good for companies the next question arise: Do you want to be among the pioneers, engage companies early on, and be seen as a thought leader, visionary, and solution partner, or as a company that offers solutions by “jumping on the bandwagon?” There is no one-size-fits-all answer to this, as this decision is closely linked to the company’s strategy and overall marketing direction.
Conclusion
Content marketing in the B2B environment is often closely linked to changes and trends. If awareness of a topic is needed, it requires perseverance and a variety of online marketing tools (white papers, groups/forums, blogs, videos, infographics, etc.) and online channels.
It requires business to consumer reviews resources (internal and external) and a clear online strategy. For many industrial companies, content marketing is a very important strategic approach for supporting corporate customers in B2B business throughout the purchasing process over several years and building loyalty and brand loyalty.