Create only one ad per group
It is indeed important to make comparisons with your company’s ads. However, to do this, you need to have a minimum number of ads in each group , in addition to the following precautions:
- When creating these ads, remember to do them in a very differentiated way, so that you can compare and know exactly what is increasing conversions or not;
- Always pause the vietnam telegram data worst ads to avoid damaging the best performing ones.
Advertise on the website homepage
As mentioned, the destination URL of your ads is crucial to ensuring that the conversion is truly effective.
Therefore, it is a bad practice to put your website’s home page as the landing page for the ads you are creating, as this could mean as the pandemic recedes, many people continue to work from home increasing the path between the purchase intent and the conversion .
In order to really increase your company’s potential results, the URL of the ads must direct directly to the purchase page or to a landing page , thus facilitating the consumer’s journey and increasing the conversion rate!
How to stop wasting money on Google Ads?
Investing in Google Ads undoubtedly brings great benefits to companies. However, it is necessary to work with qualified and experienced professionals who will be able to develop, execute, monitor and optimize your strategies and campaigns on Google in the best possible way.
After all, the results are business sale lead real, but the damage can also be a reality if you don’t take the necessary care during the process.
If you’ve already made any of the most common mistakes in Google Ads , there’s no need to be ashamed: they’re routine and the important thing is to improve in the next steps!
To do this, it is essential to have a partner Digital Marketing agency , such as Orgânica, which has professionals certified by Google and with proven experience in Google Ads campaigns .
Now, if you are tired of making these mistakes and want to generate results for your business , find out how we can help you by requesting our free Digital Marketing diagnosis !