Google Ads is a powerful tool for promoting your business online and leaving your competitors behind. As a digital marketing tool , it has incredible potential to increase sales , but it can be difficult to use or to get the most out of it.
As a result, it is very common to see cases of companies that try to fly solo on Google Ads and end up making a series of mistakes, which harm the progress of their campaigns and throw a precious amount of time and money in the trash .
Want to avoid a lot of uae telegram data headaches? Then check out the selection of the most common mistakes and tips on how to avoid them !
What are the main mistakes made in Google Ads?
Not investing in a specialized team certified by Google
This is, without a doubt, the biggest mistake and one of the most common when investing in Google Ads.
Although the tool is intuitive 10 social proof examples to make an impression and easy to use, it is necessary to be careful with several details. Knowing how to build a strategy and plan the project through a good analysis is the basis for achieving results , which will be viable through the cross-referencing of data and the identification of the best approaches for the objectives in question.
Choosing the wrong ad type on Google Ads
There are two “primary” types of ads on Google Ads : Display Network ads and Search Network ads.
Advertising on the Display Network means exposing your brand on Google partner blogs and websites with themes similar to your ad. The Search Network allows your company to be found when a potential customer business sale lead searches on Google , making this format more recommended for those looking for results in a short space of time and direct conversion on their ads.
Choosing the wrong ad type on Google Ads can waste your money, as you won’t get the results you want anyway.
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Do not regionalize ads in the case of a local company
If you have a locally-based business and you don’t target your Google Ads regionally , you’re missing out on a great opportunity to grow your business .
However, if you operate locally — such as a retail store, dentist, auto repair shop, or supermarket — then it’s better to advertise regionally .
By regionalizing your ad on Google Ads , it only appears to those who are geographically close to you . So, if you only operate in São Paulo, you don’t need to pay or waste time advertising to those in Rio Grande do Sul or Bahia.
This type of configuration allows for extremely specific targeting :
- Country;
- City;
- Neighborhood;
- Radius, in kilometers, around an address.