Your content is not good
It is important to keep in mind that people can perceive the brand’s personality through the content it produces, and this is extremely important.
For example, if a person goes to Google right now and types “ what is Digital Marketing ”, the search will return more than 1 billion results. A lot, right?!
And if by chance she clicks south africa telegram data on the content of Orgânica and realizes that it is nothing different from the others — the famous “more of the same” — why would she waste her precious time there? I have no doubt that she will leave the page in a few seconds and look for the next one!
On the other hand, if she sees that our content is authentic, that it brings reliable information, has its own language, good automated lead prioritization storytelling and was really able to provide the answer that she didn’t find on other blogs , it is very likely that she will start to see the brand as an authority on the subject and, naturally, want to know more about it.
Tip: Orgânica is a Content Marketing Agency specializing in Sales. Find out more!
You are not using Call To Action (CTA)
A good call to action (CTA) can be enough to significantly increase conversions. Therefore, use this technique in your content — whether it’s texts, emails , social media posts or landing pages.
Also, invest in A/B testing . Sometimes, small changes in positioning, design or CTA can yield great results .
In fact, there are studies business sale lead that prove what I’m talking about! This one from Brafton , for example, showed an 83% increase in conversions on a blog , just by changing the CTA. This other case , from WordStream, managed to by 371% and sales by 1617% , using a similar tactic.
Tip: Email Marketing and Inbound Marketing: what is the relationship?
Your landing page is not attractive
Landing pages are pages focused on conversion. Most of the time, they are where we exchange rich material (e-book, spreadsheet, video, infographic, etc.) for the potential customer’s contact information:
Therefore, because they play such a central role in generating leads , your landing pages need to follow some basic tips if you want to get good results with them:
- Fast charging ;
- Responsiveness (adaptable to all screen formats);
- Attractive design , in line with the brand’s visual identity and conveying professionalism;
- Persuasive and prominent main title ;
- Texts, videos and images should only be placed when they are really necessary, so that the visitor does not lose focus on the main action : filling out the form and clicking on the CTA button;
- Short form , asking only for the most important information about the lead;
- CTA highlighted and located on the first fold of the page, so that the person does not need to scroll the mouse to find it.
You’re not offering a clear benefit
No one will want to pass on personal data to your company if they don’t see value in the exchange.
Let’s go back to the example of the company that makes cleaning products and that produced a video to help remove stains from upholstery.
If someone lands on the landing page to download the material, they need to find reasons there that make it worthwhile to fill out the form. Otherwise, they may very well look for similar content on YouTube, for example.
So, it’s important to show people how useful that material can be to solve a problem they have. Making it clear, for example, that the video shows the step-by-step process and that it’s valid for a wide variety of upholstery models, and can be done at home in just a few minutes, costing almost nothing. This makes generating leads much easier!