A blog, like the one you are visiting now, is an excellent channel for being found by potential customers. Your content production can start through blog articles , social media posts , advertisements in various places… in short, anywhere your audience is and can see you.
When in contact with you, your audience should be invite to continue their journey by accessing other, more advance content in different formats. These materials, which are commonly refer to as rich materials , can be denmark telegram data digital books (e-books), videos (lessons, demonstrations, masterclasses, courses), checklists, spreadsheets, processes, infographics, models, etc.
So that your visitor (who is still a stranger) can access it, you will use a landing page , which is a page where the potential customer can, in exchange for the rich material, provide their data.
This is how you generate leads ! You how community-centric marketing can help your crypto product stand outattract an audience with an ideal customer profile through relevant content and make even more complete content available through landing pages, which will be use to discover these people’s data.
Here are some other examples of rich materials that can be use on a landing page :
- Manuals on a methodology;
- Organization spreadsheets;
- Diagnostic checklists;
- Savings or income calculator spreadsheets;
- Process blueprints;
- Performance comparisons;
- Between others.
Tip: see real examples of materials rich in a practical Inbound Marketing strategy.
How to successfully generate leads?
Start your campaign by deepening consumer data your understanding of who your ideal audience is, so that you can then produce relevant content that will truly attract and help your potential customers. One way to do this is through an Inbound Marketing tool call Buyer Personas , develope by programmer Alan Cooper .
Personas are archetypes of the ideal buyer, seen as a unique being, with emotional, psychological and behavioral characteristics. By analyzing these characteristics in depth and building your personas. You will have the ideal audience for your content, which are potential customers .
What is Inbound Marketing?
It is a methodology for attracting potential customers passively , which generates value so that. The lead automatically and spontaneously enters the company’s sales funnel.
Understand everything you need to know about Inbound Marketing through our Manual: