Content creation
The persuasion I mentioned above comes through content creation — another SEO service !
It is the content that will appear in search results most frequently because engines like. A Google and YouTube compare the quality of these media from time to time to decide what to show — and to whom!
The quality of content is belgium telegram data not measured only by the amount of information within it. Even if you publish a perfect e-book on the Internet, it does not mean that this e-book will be found, you know?
For content to be successful, it needs to:
- To be produced with quality;
- Have keywords included appropriately;
- Have the ideal formatting;
- Among other details.
Take, for example, this Google for it laypeople: an api analogy result for the keyword “ Digital Marketing services ”. It’s no coincidence that Orgânica won the first organic place : every detail was carefully crafted in the creation of the content !
The use of keywords is not only essential, it is also taken into consideration by the algorithms that decide which website deserves to appear among the first search results!
Keywords in strategic positions in content (in texts and also in videos — believe it or not!) are what bring valuable materials consumer data to those who have the greatest chance of benefiting from them.
The more people consume this content, the more search engines will look at the site with confidence — thus expanding its authority, and bringing the content to even more people!
Content optimization
This thing of applying SEO to useful content, but which does not yet have the necessary technical structure to be found by those interested on the Internet, is called ” optimization “.
Since SEO means “Search Engine Optimization” when translated from English, it is to be expected that content is literally optimized to serve as the magnets that attract (and fascinate) potential customers!
Content optimization involves :
- HTML tag optimization;
- Metadata analysis;
- Creating well-structured descriptions;
- Use of friendly URLs.
In other words, optimizing content involves On Page SEO techniques that range from well-structured content to attention to detail, such as the correct use of heading tags, for example.
It’s like cutting and polishing a precious stone (which, in this case, is its content) so that it gets the most sought-after place in the display window !
Tip: Central do Frete: +495% more blog hits in 1 year! Find out more
Technical optimization of the website
The SEO service that optimizes content can also be applied to all media blocks on a website to increase the chances of it being listed among the first results.
Technical optimization will involve:
- Page loading speed;
- Website responsiveness;
- Image optimization;
- Use of sitemaps;
- And much more!
Technically optimizing your website is essential to improve the user experience and facilitate indexing by search engines . This optimization takes into account user interaction with the page, as it indicates to search engines whether the content is relevant to real people!
Remember the result I got from the search for the keyword “Digital Marketing services”? In addition to having improved content, the page is also technically optimized , with a quality index of 100, calculated by Google PageSpeed :
It’s further proof that everything needs to be thought out strategically to rank better in searches!
Tip: How to use structured data to get more traffic?
Link building
Speaking of authority before search engines , when a website that is already relevant cites. A your website’s link on some page, it contributes to your authority .
Whether through partnerships or the creation of truly useful content (which generates. A references naturally), obtaining so-called ” backlinks ” is an integral part of expanding sales on the Internet.
Link building (literally “link building”) is an SEO service that can make a difference when all other aspects have been optimized, but the site still needs that little push to go viral!
Tip: Offpage SEO: optimize in 5 steps
Monitoring and analysis
What makes Digital Marketing so powerful is the ability to use automation and segmentation. A technologies to measure all types of data about customers or the performance of actions.
In the case of content, monitoring the performance of keywords and checking the performance. A of the website as a whole are basic routines of this SEO service.
Monitoring is not something sporadic: it is necessary to closely monitor the progress. A of strategies because SEO will win new customers as time goes by.
This is because quantitative progress (position in searches) does not always reflect qualitative progress. A (the customer’s willingness to pay the price). However, in an SEO strategy, . Ait is possible to have both types of progress at the same time!
By seeing more people entering the sales funnel , the brand becomes more. A known as a leader in the segment.