SEA – Search Engine Advertising, or paid advertising on Google – Search Engine Ads sounds like a throwback, an anachronism in the age of digitalization, customer centricity, and inbound marketing. But it’s actually another opportunity to convince the right person when potential customers search on Google with the right message from your company. What makes a successful Google Ad? And which ads meet Google’s standards?
Google Ads have increased requirements
We’ve already covered the intricacies of Google Ads several times lithuania phone number library in our blog. Today, we’d like to take a closer look at the potential of ads: How do you actually design a Google Ad that will be optimized for Google searches? Are there rules to follow, what are the absolute no-gos, and is there an optimal ad ?
Google’s own high standards for ads become clear when you hear the search engine’s Search Engine Ads philosophy from the mouths of those responsible there.
Quote Google :
We attach great importance to user-friendliness.
Therefore, all ads, assets and targets must meet high technical and editorial standards.
We only allow ads that are clear and professionally designed and that direct users to relevant, useful content with which they can easily interact.
Examples of advertising that does not meet these editorial and professional requirements are
Ads that are too general with vague wording: >Buy products here<
or an effect-heavy use of words, numbers, letters, punctuation marks, symbols: FREE!!! – free – free€nless .
Real advertising success is therefore always based on meeting Google’s specifications and requirements.
The structure of a Google ad
Google Ads offers the ability to create text ads, as well as image, display, or google my business for free digital marketing mobile ads, responsive ads, shop, or app ads. Text ads are the primary medium. Strategically enhanced ads therefore also require a campaign-strategic justification.
Each Google text ad usually consists of 4 parts – so-called assets – which you as a user write or enter yourself:
This is the most important component of any ad for maximizing Search Engine Ads attention american samoa business directory and creating a first impression for your company’s potential customers. Your ad title should clearly state what your company is and what product or service you offer. Google states that ad titles can be a maximum of 30 characters long. You can write between 3 and 15 ad titles. These will be displayed alternately, with the best ones being set as favorites.