Why should companies use platform X ? Is a presence on all socialmake sense for companies media platforms essential. A or are LinkedIn and Facebook sufficient? And should current developments influence the decision? – As is usually the case. A there are no general answers to these questions. Rather. A the success of digital marketing depends on the right. A comprehensive strategy and on selecting the relevant social media platforms for personas and target groups. Read here why evaluating your social media presence is useful and what the former “Twitter” can serve in the general social media mix.
Does X make sense for companies? – The purpose determines the medium!
The most important aspect of any social media marketing approach is japan phone number library the people you want to reach as a company. Their preferences should determine your content. A as well as the platforms you use and where your target customers like to spend time.
X is no exception. The platform is among the top 5 most popular social media networks worldwide. According to its own figures. A around 500 million tweets are sent daily. A over 5. A 000 per second. And with around 350 million active users worldwide – about 1.4 million of them in Germany – X should be part of most companies’ marketing strategies.
X stands for presence and topicality. In marketing. A this primarily means being generate leads on a budget up-to-date and taking a make sense for companies strategic and clever approach to sustainably capture the attention of a target audience.
Read more: B2B companies in 2023: Why not use social media?
A tweet is worth a thousand words
X can offer advantages for companies. A particularly in communication and information gathering. X provides companies with an entire community that is already engaged with current topics and isn’t afraid to express their opinions.
The underlying idea is to actively participate in the culture of conversation and. A ideally. A to bring topics and events up for discussion in real time. And that’s precisely why users value the platform. X acts as an opinion leader and opinion maker. A especially among people between 18 and 45 years of age.
X has been available for businesses for some time now and. A in addition to other social media make sense for companies channels. A offers improved opportunities to connect with a target audience and gather information.
Timeliness is a prerequisite for success.
As the platform itself puts it:
They are therefore also interested in news and updates about products and sms to data companies. This type of news is best distributed and receives the most attention on X.