As the calendar turns to June, we’ve put together Business Development Directors Email Lists a list of the most interesting digital marketing statistics from the past month. Some of these stats piqued our interest because of what they say about the state of digital marketing and the impact of video marketing, whereas others helped identify the type of content that has been successful in this quickly growing space.
Regardless–as these stats indicate–digital marketing has never been more important.
According to multiple publishers (via an article on Digiday), as much as 85% of the video views on Facebook are played without sound. That’s quite a significant percentage, especially when you keep in mind that Facebook hosts over 8 billion views per day.
2. Visual Content Doing More Than Just Catching Eyes
According to a survey conducted by the digital marketing agency Lewis Pulse (via an article in PR Week), 97% of respondents said they intended to spend as much, or more, on visual content in 2016 as they did the year prior. As per this survey–which polled 422 marketing decision makers around the globe–videos and graphics designs were named the most popular forms of visual content. When asked what made those forms of content successful, the top three attributes were:
great production quality
3. Neither Rain, Nor Sleet, Nor Sluggish Economy Can Stop eCommerce
According to a report by the U.S. Department of Commerce, not even anxieties about the global economy can slow down the growth of eCommerce. During Q1 2016, web-based sales hit $86 billion (a 15% increase over the same period in 2015).