If you follow the Orgânica blog or the topic of Digital Marketing in general, you know how much SEO strategies can boost results and maximize sales .
After all, one of the most efficient ways to sell is by making your product or service appear in front of the customer at the exact moment they need it.
In the physical world, this is australia telegram data impossible: you can’t just show up at a customer’s kitchen with a pot of butter when they’re making brigadeiro! But that’s exactly what you can do on the Internet.
As soon as a customer needs a solution to a problem, or an answer to a question, or a way to satisfy a desire, he does what thousands of other people do every day : he searches on Google !
And SEO services involve a series of optimizations to make your business, product or service appear in the first search results .
Below are details of my api – consume or offer yourself? experience getting clients to the top of search engines for over 15 years as CEO of Orgânica.
If I can’t make your day sweeter with a brigadeiro, at least I can show you the right way to make money on the Internet!
The strategic role of SEO
Competition in the democratic territory of the Internet is bloody !
All a business needs to sell more consumer datain the virtual world is a few seconds of attention from potential customers .
Since there are so many companies competing for this attention, your brand will be overwhelmed by your competitors if SEO services are not a priority for you!
Because, in addition to making your company found organically by your target audience , SEO also helps these people become familiar with your business.
And, to generate the trust that closes sales in a market where the customer can’t look you in the eye before swiping their card, you need to show relevance .
If, in a moment of doubt , a potential customer searches for answers on the Internet and finds you , he saves your business in a kind of “mental note”!
Then, if he searches for a topic related to the previous one and finds your brand again , the mental note becomes a stronger association between your company and a solution!
By hiring SEO services , your digital presence becomes increasingly stronger and more relevant, making the public, in the consideration stage, choose to buy from a familiar brand (or website).
Sometimes, potential customers are so interested in what a brand has to offer that they stop searching for answers and start researching the company directly (and defending it tooth and nail!).
This is when the impersonality of consumption becomes fascination — and your company an icon of adoration.
Tip: How to understand your customer’s needs + Free Spreadsheet: Ideal Customer Profile
Top SEO Services
Keyword research
Since the goal is to appear in front of the lead when they are looking for an answer, you need to think about the questions they will ask. In other words, exactly what terms they use when searching .
Each keyword contextualizes the stage that person is in on the buying journey , giving clues about how they think. Planning your keywords , taking into account the mindset that potential customers are in, has countless benefits !
An example would be not wasting a sales opportunity by presenting an offer at the wrong time in a curious person’s buying journey.
Showing an offer to someone looking for “the best sneakers under 600 reais” is more likely to convert that person into a customer than showing the same offer to someone looking for “what’s the difference between a normal sneaker and a running sneaker”.
The first case is self-explanatory: he has 600 reais in his pocket and is ready to spend it on whoever convinces him first. Being at the top of the results with a very convincing call to action (CTA) is extremely advantageous here.