Costa Rica WhatsApp Number ListWhen you hear the word “bot,” what goes through your head?

For me, it’s a toss-up: Election sabotage, death threats on Twitter, or the Cybermen.

Not an awesome list of Costa Rica WhatsApp Number List associations.

But late last week, I happened to catch Costa Rica WhatsApp Number List a session with. Andrew Warner at Social Media Marketing World on how to use chatbots to connect with audiences … and I learned a lot of things that seriously challenged my assumptions.

Andrew’s an expert on how to use “chatbots” — automated tools that can communicate on platforms like Facebook Messenger — to deliver messages.

Here are a few of the surprises I took away from that session — they might surprise you, too.

Surprising Benefit #1: It’s entirely permission-based

Maybe the creators of messaging platforms learned a few things from email, because the chat environment is amazingly resistant to spam.

Chat users must explicitly agree to receive messages — which makes the chat environment look a lot less painful than the Hellmouth that is my email inbox at the moment.

Even the father of permission marketing himself, Seth Godin, is using a chatbot on his Facebook page to send interesting, relevant, and valuable stuff to people who are interested in what he’s doing on that platform.

Does that surprise you? It surprised me — because I hadn’t realized how much the chat environment supports the fundamental principles of permission marketing: to entice rather than interrupt, and ask for permission rather than spam and slam.

Surprising Benefit #2: You can deliver autoresponders with it

So, the email autoresponder is one of my favorite content marketing tools.

It lets us deliver relevant, super-useful, interesting sequences directly to folks who are interested in a topic.

Plus, I can put the work in to create the strongest content I can one time, then deliver it to an infinite number of subscribers for as long as it’s relevant. Given my intense content creation schedule, I absolutely adore this aspect.

The biggest downside: every year, autoresponder messages get a little harder for subscribers to see.

Right now in my own inbox, I have hundreds of interesting, engaging email messages about topics I care about. Messages that I haven’t seen, and might not ever look at, because I’ve got too much other cruft clogging things up.

I didn’t realize that a chatbot could deliver sequences like this, but they can — pretty much just like email does. The only real difference is the platform the message comes through on. But that can be a significant difference.

Surprising Benefit #3: No Hellmouth

I’ve come to terms with the fact that never again will I have fewer than 10,000 20,000 30,000 unread emails.

My email inbox sucks. Maybe yours does as well. It’s jammed with messages from people who have no respect for my time, who have done no homework, and who are trying to grab my attention without having earned it.

Now, when I was listening to Andrew’s presentation, I was thinking:

“Sure, this is fine for now, but what happens when chat is as horrible as email inboxes are?”

Because after all, bad marketers are Why We Can’t Have Nice Things.

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