Have already written and said on several occasions
Profitability of a company. Building and managing a successful brand is not the result. Global and coordinated work that requires focus rigor and determination. We share a new selection of…
The function and not the mere form
That is what is important: the function and not the mere form. And if a nomenclature were necessary, nobody has been able to invent a better word than one that…
What it is today is its purpose to promote
In summary, and returning to the purpose, everything that the brand has built would not have been possible without that desire to “play well”. Product innovation, improving the experience, growing…
Lego was not a pioneer in toy building
The answer is no. His proposal did not bring anything new and, in fact, Lego was not a pioneer in toy building blocks. However, everything changed in 1958 when the…
Will we have become a truly innovative company
Will we have become a truly innovative company. Don’t ask purpose for pears Carlos Griset. Don’t ask purpose for pears Posted on September 23. 2021 A few years ago, in…
Good way to cultivate the ground
Reserving spaces for exploration and inspiration is a good way to cultivate the ground for the best ideas to grow. 2. In creative processes, there are no limits Are we…
Do the same as in the movie mentioned
Will be able to do the same as in the movie mentioned at the beginning: enter them as Clark Kent and appear empowered as Superman.Demystifying creativity in companies Irene Lucena…
Platforms such as Rakuten TV or Filmin
In barely five years, platforms such as Rakuten TV. Or filmin know practically everything about the tastes. And consumption habits of their ever-growing audiences. All this has meant that many…
Be that those brands that have been known
The 4 reasons that explain it How can it be that those brands that have been known, reputed and profitable in their sectors for so long allow themselves to be…
Many of them take advantage of the inertia of a certain
With the new digital brands that have been appearing for more than a decade: many of them take advantage of the inertia of a certain sector (those that are unchangeable…
Some people discovered that the same company
In the background. Some people discovered that the same company made Ax deodorant and Dove soap. Others found that the same brand was selling its pizzas cheaper using a supermarket…
like the opposite of what any successful brand
Marketing book in hand, Nespresso’s radical turnaround is a full-blown shot in the foot. Giving up everything built over a decade seems like the opposite of what any successful brand…
The green meadows that on the other hand
The green meadows that, on the other hand. If we travel and consume more in the metaverse. We still give them a break. Wake up and smell the coffee Alex…
The beauty of the space is very similar
The sensation of entering a cathedral. Irretrievably surrendering to the beauty of the space is very similar. To the sensation of entering an imaginary space. With virtual reality glasses. Who…
Has put more money than ever
A marketplace with a lot of activity. 2) The establishment has put more money than ever. It is no longer so much a niche project for geeks. But large funds…
The biggest mistake is to keep doing the same
As Einstein said, the biggest mistake is to keep doing the same thing and expect different results. Shall we try to change? How you can become a conscious brand Your…
About or has traditionally been about
This is what it is about or has traditionally been about. To grow you have to sell, sell more and constantly reach more people. And in this way, building a…
Clients who ask for their brand to be blue
It is a cliché to come across clients who ask for their brand to be blue. Green or orange because it is their favorite color, but it is true that…
A fact that demonstrates the opportunities
Will increase their support for eSports in 2022, a fact that demonstrates the opportunities for brands in this field. Surely, in addition to digital interactions, in the future. We will…
With all this esports are a fresh and action-packed
With all this, eSports are a fresh and action-packed window for an audience eager for new content. In our country, according to a study carried. Out in 2021 by the…
4 Ways A Website Redesign Can Improve Your Digital Marketing Now
Looking for a way to boost your digital marketing Hospital Mailing Lists efforts? Take a good look at your website, as it’s one of the easiest things to tweak to…
The Top 10 Mobile RTB Marketplaces for Publishers
For online publishers mobile traffic serves as Australia School Email Lists a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already…
Search Engine Marketing Principles That Worked
Those clickable numbers, by the way, are Australia Physiotherapist Email Lists called “ad extensions.” They’re not the only types of ad extensions that you’ll find to be valuable in your…
Specialized Mobile Advertising
Just this year, the search Google is also offering specialized mobile advertising Australia Accountant Email Lists to some businesses. Just this year, the search giant launched mobile ads for auto…
Paid Advertising Dominates Local SERPs
That “Trial Run” ad format is priced per click or per conversion. Use some split testing to get an idea of which Design Directors Managers Email Lists pricing model works…
Google Also Offers Opportunities for Mobile Marketers
Instagram Advertising Instagram is a mobile app that also generates revenue from advertising. Since Facebook owns Instagram, it does a good job of “evangelizing” the platform with not-so-subtle suggestions to…
Facebook Growth Is Fueled by Mobile Ads
Have you taken a look at Facebook’s stock price over the last few years? It’s more than quadrupled since its IPO in 2012. What’s the driving force behind the R&D Directors Email…